Head of SEO

We are looking for a highly experienced, strategic, and results-driven Head of SEO to lead, build, and scale our SEO department.

The ideal candidate must have extensive hands-on experience in traditional SEO, advanced technical SEO, international SEO, and the rapidly evolving AI-powered search landscape.

This is a senior leadership position, not just an SEO execution role. You will be responsible for developing SEO strategies, building and managing teams, hiring talent, overseeing multiple projects, analyzing performance, driving organic growth, and reporting directly to senior management.

We are looking for someone who understands SEO from both a technical and business perspective and can independently take ownership of the entire department.

Key Responsibilities1. SEO Strategy & Leadership

• Develop and execute comprehensive SEO strategies aligned with company objectives and business growth.
• Take complete ownership of organic search performance across multiple websites and projects.
• Build short-term and long-term SEO roadmaps with measurable milestones.
• Lead technical, on-page, off-page, content, and international SEO initiatives.
• Monitor search engine algorithm updates and proactively adjust strategies.
• Identify growth opportunities through competitor analysis, market research, and search trends.
• Establish scalable SEO processes, workflows, standards, and quality controls.
• Set realistic but ambitious performance targets and ensure timely execution.

2. Advanced AI SEO, AEO, GEO & Future Search Optimization

Candidates must demonstrate strong knowledge of modern search technologies, including:

• AI SEO: AI-assisted research, optimization, automation, analysis, and content workflows.
• AEO (Answer Engine Optimization): Optimizing content to answer user questions effectively across search and AI-powered answer engines.
• GEO (Generative Engine Optimization): Improving brand visibility, discoverability, and citation opportunities in generative AI search experiences.
• AIO (AI Optimization): Strategies relevant to AI-powered search results, including Google's AI Overviews and AI Mode.
• LLM Visibility Optimization: Understanding how platforms such as ChatGPT, Gemini, Perplexity, and other AI assistants discover, reference, and present information.
• Entity SEO & Semantic SEO: Knowledge graphs, entity relationships, topical authority, and semantic content structures.
• E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.
• Structured Data & Schema Markup: Advanced implementation and validation of relevant schema types.
• AI Search Performance Monitoring: Understanding AI search visibility, brand mentions, citations, and evolving measurement techniques.

The candidate must continuously research, test, and implement new developments in search technology rather than relying exclusively on outdated SEO practices.

3. Technical SEO Expertise

Strong hands-on expertise is required in:

• Technical SEO audits and advanced issue identification.
• Website crawling, indexing, rendering, and crawl-budget optimization.
• Core Web Vitals, page experience, and performance optimization.
• JavaScript SEO and server-side rendering.
• Canonicalization, redirects, XML sitemaps, and robots.txt.
• Website architecture, internal linking, and URL optimization.
• Pagination, faceted navigation, and duplicate content management.
• International SEO, hreflang, and multilingual website optimization.
• Website migration, redesign, and SEO recovery strategies.
• Structured data implementation and troubleshooting.
• Log-file analysis and advanced technical diagnostics.
• Working with developers to ensure timely technical SEO implementation.

4. Team Building, Hiring & Department Management

• Build and scale a complete SEO department based on business requirements.
• Identify hiring needs and recruit qualified SEO managers, SEO specialists, technical SEO experts, content strategists, and other relevant team members.
• Conduct interviews, evaluate candidates, and participate in hiring decisions.
• Establish clear roles, responsibilities, reporting structures, and individual KPIs.
• Manage, mentor, train, and motivate team members.
• Conduct regular performance reviews and provide actionable feedback.
• Allocate tasks, set priorities, monitor progress, and ensure deadlines are achieved.
• Identify skill gaps and organize appropriate training and development.
• Maintain accountability, productivity, and high-quality execution across the team.
• Handle team performance challenges professionally and implement improvement plans.
• Build a high-performance department capable of operating efficiently across multiple projects.

5. SEO Tools, Analytics & Automation

The candidate must be proficient in leading SEO, analytics, and reporting platforms, including:

• Google Search Console
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Looker Studio
• Semrush
• Ahrefs
• Screaming Frog SEO Spider
• Google Keyword Planner
• Google Trends
• Bing Webmaster Tools
• Google PageSpeed Insights and Lighthouse
• Microsoft Clarity and heatmap tools
• AI research and automation tools, including ChatGPT and relevant LLM-based solutions
• Advanced Excel and Google Sheets
• Relevant AI visibility monitoring platforms

Additional experience with Python, SQL, APIs, workflow automation, and custom SEO dashboards will be a strong advantage.

The candidate should be capable of evaluating and adopting new tools based on business value.

6. Reporting, Performance Analysis & Management Communication

• Prepare and present weekly, monthly, and quarterly SEO performance reports to senior management.
• Develop clear dashboards tracking organic traffic, rankings, conversions, revenue, and business impact.
• Monitor project-level, team-level, and overall department performance.
• Perform detailed analysis of organic traffic trends, keyword movements, search visibility, and conversion performance.
• Identify underperforming websites, pages, strategies, and team activities.
• Explain what is working, what is not working, why performance is changing, and what corrective actions are required.
• Provide actionable recommendations supported by reliable data.
• Track SEO investments, resource requirements, and return on investment where measurable.
• Present strategic plans, growth forecasts, risks, opportunities, and performance improvement initiatives.
• Maintain accurate reporting and communicate progress transparently to management.

Management expects analytical insights, clear action plans, and measurable business outcomes—not just rankings and traffic numbers.

7. Content Strategy, Competitive Research & Organic Growth

• Lead keyword research, search intent analysis, and topic-cluster development.
• Develop scalable content strategies for commercial, transactional, and informational search intent.
• Oversee content quality, originality, accuracy, and SEO alignment.
• Work closely with content writers, editors, developers, and marketing teams.
• Conduct comprehensive competitor and SERP analysis.
• Identify keyword gaps, content opportunities, and emerging search trends.
• Develop sustainable link-building and digital PR strategies.
• Improve conversion performance and organic revenue contribution.
• Ensure all SEO initiatives follow search engine guidelines and ethical best practices.

8. Project Management & Execution

• Independently manage SEO operations across multiple client and company websites.
• Prioritize projects based on growth potential, urgency, and business impact.
• Establish effective SEO SOPs, task management systems, and approval workflows.
• Coordinate with development, design, content, paid marketing, and other departments.
• Ensure projects are delivered on time and meet established quality standards.
• Proactively resolve operational bottlenecks and implementation delays.
• Maintain ownership of department deliverables and continuously improve operational efficiency.

Required Qualifications & Experience

• Minimum 8 years of professional, hands-on SEO experience; 10+ years strongly preferred.
• Proven experience leading SEO teams or managing an SEO department.
• Demonstrated success growing organic traffic, qualified leads, conversions, or e-commerce revenue.
• Strong understanding of traditional SEO and modern AI-driven search optimization.
• Advanced technical SEO and data analysis capabilities.
• Proven experience developing and implementing SEO strategies for multiple websites.
• Experience hiring, training, mentoring, and managing SEO professionals.
• Excellent leadership, communication, presentation, and decision-making skills.
• Ability to work independently and take complete responsibility for departmental performance.
• Experience presenting SEO strategies and performance analysis directly to senior management.
• Strong problem-solving skills and the ability to make data-driven decisions.
• Excellent understanding of SEO tools, reporting systems, and performance dashboards.

Preferred Qualifications

• Experience managing SEO for international or multilingual markets, particularly European markets.
• Strong background in e-commerce SEO.
• Experience working with Shopify, Shopware, WooCommerce, WordPress, or other major CMS platforms.
• Experience implementing AI-assisted SEO workflows and automation.
• Experience building an SEO department from the ground up.
• Experience managing high-volume websites and competitive search markets.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Sustainable growth in qualified organic traffic and search visibility.
• Improvement in organic conversions, leads, and revenue.
• Successful achievement of quarterly SEO objectives.
• Technical SEO health and issue-resolution progress.
• Keyword performance across priority business categories.
• SEO project completion, implementation quality, and deadline adherence.
• Team productivity, accountability, hiring quality, and development.
• Quality, accuracy, and timeliness of management reporting.
• Growth in relevant AI search visibility and brand discoverability.
• Overall contribution of the SEO department to business growth.

What We Expect From Our Head of SEO

We are not looking for someone who simply assigns tasks, monitors keyword rankings, or prepares reports.

We need a leader who can build the department, develop strategies, execute plans, manage people, solve complex SEO challenges, and deliver measurable results.

The ideal candidate should be:

• Strategic: Capable of developing long-term SEO growth plans.
• Technical: Able to diagnose and solve complex SEO challenges.
• Data-driven: Comfortable interpreting advanced analytics and reporting findings.
• Leadership-oriented: Able to hire, guide, motivate, and develop high-performing teams.
• Accountable: Takes ownership of responsibilities, targets, and department performance.
• Proactive: Identifies problems and opportunities without waiting for management instructions.
• Future-focused: Continuously adapts to AI search, new technologies, and evolving search engine behavior.
• Business-oriented: Understands that successful SEO must contribute to actual business growth.

Pay: ₹1,500,000.00 - ₹3,000,000.00 per year

Application Question(s):

• what is current job status?
• How many years of experience you have in SEO?
• Did you managed SEO Team Before and How many people were there?
• what's your current salary?
• As this is in-office job based in New Delhi will you be able to commute to office daily?
• Please share the website you have recently worked for.

Work Location: In person