About the role
Paid advertising is a core part of Mennrs business. Were looking for a Head of Paid Media to take ownership of our paid advertising department: its strategy, performance, people and processes.
Youll lead two paid media specialists, give them clear direction and support, and make the strategic decisions that help our clients grow. This is a hands-on leadership role. You should be comfortable managing a team and overseeing multiple accounts, while still being able to get into Google Ads or Meta Ads to diagnose a problem or work through a complex campaign.
You’ll work closely with our leadership and client services teams. Our client services lead is the primary point of contact for clients, so much of your work will happen behind the scenes. You may join client conversations when your expertise is needed.
What you’ll do
- Own the paid advertising strategy and performance across Mennr’s client accounts.
- Lead, coach and support our paid media specialists. Set priorities, assign ownership, review work and provide clear feedback.
- Develop campaign strategies based on each client’s goals, budget, offer and customer journey.
- Monitor account performance and budget pacing, identify issues early, and direct the team toward solutions.
- Set a clear testing plan for campaigns, audiences, messaging, creative and landing pages.
- Establish quality-control standards for campaign builds, launches, tracking, optimization and reporting.
- Review the accuracy of conversion tracking and reporting, and make sure the team understands what the numbers do and don’t tell us.
- Work with the creative, web and tracking teams to get the assets and fixes needed for campaigns to perform.
- Give our client services lead clear performance insights, recommendations and next steps for client conversations.
- Step into accounts when needed to troubleshoot, audit campaigns or support the team with hands-on execution.
- Build and improve the processes, playbooks and reporting routines that help the department scale.
- Keep leadership informed about major wins, risks, capacity needs and decisions that affect the business.
What we’re looking for
- Strong hands-on experience managing and improving campaigns in Google Ads and Meta Ads.
- Experience leading or mentoring paid media specialists, with examples of helping a team improve.
- The ability to develop strategy and make sound decisions across multiple accounts and budgets.
- Strong analytical skills and experience diagnosing problems across campaigns, creative, landing pages, tracking and the broader customer journey.
- A solid understanding of conversion tracking, reporting and attribution, including their limitations.
- Clear communication and the ability to explain results and recommendations to both technical and nontechnical teammates.
- A proactive approach to ownership: you can set priorities, make decisions and raise concerns without needing constant direction.
- Comfort working in a growing agency where you’ll help shape the department as well as lead it.
Agency experience and experience building paid media processes are especially valuable.
What success looks like
- Our specialists have clear priorities, useful feedback and the support to grow.
- Each account has a clear strategy, agreed goals and a plan for what happens next.
- Campaign issues are caught early, budgets are managed carefully and launches follow a consistent quality standard.
- Our client services team has the information it needs to communicate confidently with clients.
- The department runs effectively without daily direction from agency leadership.
- Client results improve against agreed goals, with honest reporting about what is working and what needs attention.
How to apply
Please share a brief overview of your experience with Google Ads and Meta Ads, your experience leading or developing a team, and one or two examples of how you improved campaign performance within your CV.
