HEAD MARKETING- DIABETES BU

Job Description

JOB DESCRIPTION Portfolio growth and market shareDeliver an EI of > 100 for the Portfolio and increase Abbott market shareDeliver Portfolio Plan Sales and Plan MarginAchieve NPI targets for the Portfolio (number of products to be launched and sales from NPI)Portfolio / Disease Area insightsUndertake periodic research to identify emerging short and long-term therapy growth trends in Portfolio / Disease Area Undertake periodic research to identify emerging diagnosis and treatment trends in the respective disease areasUndertake periodic research to identify patient insights that could lead to shifts in the treatment or delivery landscape for the portfolio / individual therapiesComplete a comprehensive competitor scan once a year to identify competitor strategies and potential new molecule threatsDriving Portfolio / Disease Area leadershipAnnually create a Portfolio plan for the Portfolio / Disease AreaIdentify and ideate new product opportunities for the Portfolio / Disease AreaIdentify and ideate on product innovations (e.g. LCM, packaging) for existing productsIdentify new markets and new channel opportunities to drive Portfolio / Disease Area growthArbitrage between Therapies Owner / manager of the marketing spend across therapies within the Portfolio / Disease AreaEvaluate marketing RoI across different therapies and adjust strategy accordingly Decide on pricing strategy for the Portfolio / Disease Area