Head – BTL Activation

You know the brands. You win the business. Now lead the growth.

If you’ve built strong client relationships and turned pitches into long-term activation accounts, this could be your next big move.

An integrated marketing services agency is looking for a BD leader to grow its B2B and B2C business.

Position Overview

The candidate will lead the strategic growth, profitability, and operational excellence of the BTL Activation division. This role requires a visionary leader who can drive business development, manage high-value client relationships, and oversee the seamless execution of experiential marketing campaigns – Rural & Urban for both B2B & B2C Clients.

Key Responsibilities

Strategic Leadership & P&L Management

• Own and deliver the annual revenue and profitability targets (P&L) for the division.
• Formulate and implement long-term business strategies to expand market share.
• Identify new market trends, emerging technologies, and experiential formats to keep the agency competitive.

Business Development & Client Relations

• Lead the pitch process for large-scale corporate accounts and brand activations.
• Build, maintain, and leverage senior-level relationships with clients (CMOs, Brand Heads, Procurement Leads).
• Cross-sell and up-sell agency other business verticals / capabilities (Events & Exhibitions), ensuring high client retention rates.

Operations & Execution Oversight

• Guide the creative, planning, and production teams to deliver cutting-edge concepts and flawless execution.
• Ensure all projects & activations adhere to quality standards, safety protocols, and timelines.
• Optimize resource allocation and internal management to maximize project margins.

Team Mentorship & Culture

• Build, mentor, and retain a high-performing team of account managers, planners, and operations experts.
• Foster a collaborative, creative, and performance-driven work environment.

Key Requirements & Qualifications

Experience

• 12–15+ years of experience in the BTL Activation, or Experiential Marketing industry.
• A minimum of 3–5 years in a leadership role (Business Head, VP, or Regional Head) managing a sizable P&L.
• Proven track record of winning and executing large-scale YOY BTL Activation Accounts, in both B2B/B2C industry clients

Skills

• Strong commercial acumen with deep expertise in budgeting, forecasting, and margin management.
• Exceptional pitching, negotiation, and presentation skills.
• Robust network of corporate clients of various industries.

Education

• Bachelor’s degree in Marketing, Media, Business Administration, or a related field.
• An MBA or Post-Graduate degree from a premier institute is highly preferred.

Key Performance Indicators (KPIs)

• Achieving overall revenue and net profit targets.
• New business acquisition rate vs. organic client growth.
• Client satisfaction (CSAT) scores and client retention rate.
• Team retention and productivity metrics.

Pay: ₹1,500,000.00 - ₹2,100,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund

Work Location: In person