Head Brand Strategy And Marketing

Role Overview

Head of Brand & Marketing Communications

Key Responsibilities

• Brand Stewardship & Founder Branding:

  Serve as the ultimate brand custodian across group entities, ensuring unified brand identity, tone, and positioning. Partner directly with Founders to drive executive thought leadership, CSR communications, and leadership visibility.

• Integrated Campaigns & Lead Generation:

  Plan and execute multi-channel B2B marketing campaigns to generate qualified leads and increase market presence across target industries.

• Content, Digital & Organic Growth:

  Oversee SEO, content marketing, and organic acquisition strategies. Lead digital campaign calendars across social platforms (LinkedIn, Meta, YouTube) to keep audience engagement high and aligned with group values.

• PR & Corporate Communications:

  Manage public relations, external media outreach, crisis communications, and corporate messaging to maintain strong brand equity and public trust.

• Internal Communications & Employer Branding:

  Partner closely with the Group HR Head to design and execute employee engagement campaigns, town halls, quarterly newsletters, core values alignment, and employer branding initiatives that foster a unified culture across all business entities.

• Team Leadership & Performance:

  Lead, mentor, and grow a 810 member multidisciplinary marketing team. Define marketing KPIs, track ROI, and optimize performance across campaign touchpoints.

Requirements & Competencies

• Experience:

  8 to 10 years of experience leading brand, marketing, and communication strategy, preferably with background leading brand/communication functions within an agency or managing B2B/enterprise brands.

• Leadership:

  Proven track record of managing and nurturing high-performing teams (810 members). Identify & manage agencies.

• Strategic Storytelling:

  Ability to translate complex B2B services into compelling corporate narratives and customer-facing campaigns.

• Digital & Performance Acumen:

  Expertise across organic acquisition, content strategy, social media campaigns, SEO, and performance tracking.