Job
Description
Position: Head-B2B Marketing & Business Development (Innovative Construction Solutions)
Role:
- Drive category growth and market preference for its innovative construction solutions in India by creating strong engagement platforms with key customer segments Architects, Contractors, and Sector Influencers.
- The position is instrumental in delivering sector focused marketing strategies, enabling sales, and enhancing brand presence through thought leadership, partnerships, and targeted initiatives.
- The incumbent will lead initiatives to increase engagement with architects and contractors, drive lead generation, create sector-specific marketing strategies, and promote the adoption of its innovative construction solutions across key industry sectors such as Office, Hospitality, Healthcare, Residential, and Industrial.
- Define product marketing strategy and positioning for spec-driven projects
- Drive brand building and align closely with sales for pipeline growth
- Influence and track conversion from marketing leads to projects
- Architect & Contractor Engagement by designing and implementing engagement initiatives to build loyalty and long-term relationships. Drive adoption of tools, services, and communication strategies tailored for architects and contractors.
- Lead ATL/BTL and digital campaigns for B2B audiences
- Conduct regular connect programs (virtual/physical) with Architects/ Contractors for value communication and brand recall.
- Lead participation in conferences, panel discussions, exhibitions in key sectors (Office, Healthcare, Hospitality, etc.).
- Driving go-to-market (GTM) and Product strategies, navigating market entry barriers and positioning effectively against key competitors
- Develop and distribute sector-focused content across platforms to establish thought leadership.
- Build and manage relationships with key influencers
- Design and execute lead generation campaigns across target sectors.
- Support sales with customized collateral, presentations, tools, demos, and customer-centric solutions
- Design and spearhead initiatives to promote its solutions as a preferred construction solution.
- Work closely with internal teams to monitor ROI of programs and marketing effectiveness.
- Lead digital and offline campaigns to amplify category conversations and brand presence.
- Conduct sector-specific research to uncover trends, barriers, and opportunities.
- Use insights to inform marketing strategies and support product-market fit.
Requirements:
- BTech/ MBA in Marketing / Strategy / Communication OR B.Arch / Civil Engineering with a strong marketing orientation.
- 10-20 yrs of experience in B2B Marketing, preferably in building materials, real estate, construction, or interiors.
- Category creation and system-based solution marketing experience with strong expertise in the construction chemicals / building materials
- Strong B2B orientation with focus on institutional and project-led segments like Commercial & Infrastructure projects, Hospitals, Data Centres etc.
- Demonstrated success in architect/contractor engagement and category-building initiatives
- The role demands strong relationship-building and on-ground engagement with influencers
- Strong content creation and communication planning capabilities
- Proficient in using CRM, campaign management, and marketing automation tools
- Strong interpersonal and communication skills
- A Candidate who preferably started career in Sales/Business Development before transitioning into Marketing will be preferred
- Increasingly strong digital marketing orientation
Location: Mumbai
This position is with a Client of Vertex Corporate Services which is a Leading Building Materials Company
