Mumbai
INR 7.0 - 11.0 Lacs P.A.
Work from Office
Full Time
What we want you to do : - Develop and execute sales/promotion strategies to drive revenue growth. - Monitor and analyze market trends, including competition, industry shifts, and customer preferences. - Generate creative ideas to enhance brand positioning and marketing initiatives. - Collaborate with cross-functional teams to develop and optimize marketing campaigns, particularly for product launches and promotions. - Implement innovative marketing operations to effectively reach target audiences. - Evaluate the effectiveness of marketing campaigns and efforts, analyzing their impact and generating comprehensive reports. - Provide recommendations to improve marketing strategies based on data analysis and insights. - Stay updated on industry developments, technological advancements, and emerging trends in healthtech. - Collaborate with external partners, such as agencies and vendors, to execute marketing activities. - Assist in managing the brand's digital presence and online marketing channels. - Support in organizing and executing events, trade shows, and conferences. - Collaborate with the sales team to ensure alignment and maximize sales opportunities. - Maintain brand consistency across all marketing communications and materials. What we expect from you : - Convert data into compelling analytical narratives. - Anticipate and initiate actions proactively. - Achieve goals through effective collaboration with internal and external stakeholders. - Assertively challenge and question the strategy. - Take ownership and responsibility for assigned tasks. What we are looking in you : - Knowledge of B2B market dynamics, including trends, competitor analysis, and customer behavior. - Creative thinker with the ability to generate innovative ideas. - Proficient in digital marketing strategies and platforms, with experience in leveraging digital channels for B2B lead generation. - 3-5 Years of experience in B2B business or agency background but not necessary.
Mumbai
INR 9.0 - 13.0 Lacs P.A.
Work from Office
Full Time
What we want you to do ? - Develop comprehensive launch plans for new products and services, outlining key milestones, timelines, and deliverables. - Collaborate closely with cross-functional teams, including product development, marketing, sales, operations, and customer support, to align launch strategies and objectives. - Identify potential risks and develop contingency plans to mitigate potential roadblocks during the launch process. - Coordinate the activities of various teams involved in the launch, ensuring effective communication and seamless execution of tasks. - Conduct thorough market research and analysis to identify customer needs, competitor landscape, and market trends to inform launch strategies. - Drive pre-launch and post-launch activities, such as identifying top accounts and top doctors, building readiness to generate sales, and gathering feedback to refine the launch strategy. - Monitor and evaluate the performance of product launches, tracking key success metrics & key milestones and reporting on results to senior management. - Collaborate with the marketing team to develop effective promotional materials and campaigns to support product launches. - Lead post-launch reviews to assess the success of launches, identify areas for improvement, and incorporate lessons learned into future launches. - Stay updated with industry trends and emerging technologies to continuously improve launch processes and stay ahead in the market. What are we looking in you ? - Bachelor's degree in Business Administration, Marketing, or a related field. A Master's degree is a plus. - Proven experience in launching new healthcare products (Pharma & Diagnostics) in a geography - Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines. - Excellent communication and interpersonal skills to collaborate effectively with various teams and stakeholders. - Demonstrated ability to analyze market trends, customer behaviour, and competitive landscape to inform launch strategies. - Detail-oriented with a focus on ensuring the highest quality standards for product launches.
Mumbai
INR 6.0 - 10.0 Lacs P.A.
Work from Office
Full Time
Education Qualification : Bachelor's in Marketing/Business Administration/MBA Experience : 3+ years Position Overview : We are seeking a proactive and results-driven Partner Marketing Manager to join our dynamic team. This role is pivotal in driving the company's growth through the effective activation of marketing strategies and robust business development initiatives. Additionally, the manager will implement a Customer Relationship Management (CRM) tool and provide support for webinars and scientific sessions while ensuring all marketing materials are current and effective. Key Responsibilities : 1. Develop and implement activation strategies to promote brand awareness and drive customer acquisition. 2. Collaborate with internal teams to execute marketing campaigns, ensuring alignment with brand objectives and market opportunities. 3. Identify and pursue new business opportunities through market research, networking, and relationship building. 4. Build and maintain strong relationships with key stakeholders, including clients, partners, and industry influencers. 5. Analyze market trends and competitor activities to identify potential business opportunities and threats. 6. Prepare and present business proposals, including pricing and contract negotiations. 7. Track and report on activation and business development metrics to measure effectiveness and identify areas for improvement. 8. Execute various tasks such as testimonial shoots, marketing campaigns, and other branding projects within the given timeline. 9. Implement a CRM tool, coordinating with different teams to facilitate its smooth adoption and providing necessary training and marketing materials. 10. Collaborate with the sales team to gather testimonials from doctors and ensure all marketing materials are up-to-date and meet organizational standards. Qualifications : 1. Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred. 3+ years of experience in marketing, with a focus on event coordination, partnership management, and business development. 2. Proven experience in activation marketing, business development, or related fields. 3. Strong understanding of marketing principles and strategies. 4. Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively. 5. Strategic thinker with the ability to analyze data and make data-driven decisions. 6. Proficient in CRM tools. 7. Excellent communication, negotiation, and interpersonal skills. 8. Ability to manage multiple projects simultaneously and meet tight deadlines. 9. Creative thinker with strong problem-solving skills. 10. Detail-oriented with strong organizational skills. Additional Information : 1. This position will require travel for conferences, CMEs, RTMs, and other events. 2. Flexibility to work outside regular business hours may be required to support events and webinars.
Mumbai
INR 1.0 - 3.0 Lacs P.A.
Work from Office
Full Time
Responsibilities : - Performing market analysis and research on the latest trends. - Researching and evaluating competitor marketing and digital content. - Executing client acquisition, client experience and operational tasks in the launch of the product - Helping with the planning and hosting of marketing events and sales reach-outs - Liasioning with internal and external stakeholders for the successful execution of the different phases of product launch - Testing and building more channels for client acquisition and evaluating the effectiveness - Collecting feedback in the form of focussed interviews, group interviews, survey forms, etc. from the end-users - Building insights and actionable specifications for the product development and the next phase of the launches - Developing marketing communication and materials for social media, offline marketing (ATL/BTL) - Work analytics for customer segmentation Requirements : - Good understanding of the latest marketing trends and techniques. - Excellent verbal and written communication skills. - Must have a passion for marketing. - Outstanding multitasking abilities. - Attention to detail - Hands-on with MS Office tools - word, ppt, excel - Experience in organizing events, designing posters, and/or managing websites
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