1. Ensuring day-to-day transactions such as accounts payable, cash receipts and accounts receivable, credit card transactions, and payroll are recorded properly. 2. Performing timely and accurate month-end journal entries and balance sheet reconciliations (e.g., net assets, investments, revenue, expenses, payroll allocations, etc.), ensuring that accounting schedules are updated and accurate. 3. Ensuring proper revenue and expense recognition and monitoring cash and investment balances and performing cash flow forecasting. • Ensuring all finance and accounting operations comply with generally accepted accounting principles (GAAP) and federal and state laws and regulations. 4. Role requires the employee to ensure all the accounts of the company are maintained vertical wise 5. Role requires the employee to engage with different stakeholders like banks & other entities for day-to-day operations 6. Role requires tracking of all key financial metrics & present to the management to give a clear idea with regards to the profitability of each vertical 7. Role requires the employee to ensure all statutory & legal compliances are adhered to in a timely & adequate manner

1. Role requires the employee to create the marketing strategy for the brand 2. Role requires employee to finalize the media platforms to use for the brand 3. Role requires the employee to speak to different media platforms or agencies to get the pricing for each platform 4. Role requires the employee to identify , appoint & work with different agencies for different activities (digital marketing, video making, content etc.) 5. Role requires the employee to conceptualize & execute a calendar of events in store & outside to attract new customers as well as engage existing customers 6. Role requires the employee to analyze existing customer behavior in terms of buying patterns, product offtake, time of sale etc. & create data points & insights 7. Role requires employee to be take ownership of the existing customers & design an entire plan to engage them in a meaningful manner 8. Role requires the employee to be have a clear plan to acquire new customers through various promotions & campaigns 9. Role requires the employee to prepare a budget & deliver a reasonable ROI on the same