Location: Mumbai (Work from Office)
Experience: 6–9 Years
Function: Marketing, Growth & Demand Generation
Role Type: Full-time | Individual Contributor / Functional Lead
Reporting To: CMO
About Think360.ai
Think360.ai, a CAMS company, is an AI-native technology and intelligence company helping enterprises make smarter decisions and drive measurable outcomes.
Serving 200+ clients across India and global markets, our AI-powered solutions span credit underwriting, financial intelligence, digital identity, privacy governance and enterprise AI. We continue to build products that solve complex business challenges and transform how enterprises operate.
The Opportunity
- Independently build, execute and scale a modern B2B demand-generation engine across multiple AI-led products and services.
- Combine AI, GTM automation, account intelligence, SEO, website optimisation and email marketing to drive measurable business opportunities.
- Own end-to-end digital growth, from GTM workflows and campaign execution to lead nurturing, funnel optimisation and qualified pipeline.
- Bring a hands-on, experimental and commercially driven approach, going beyond traditional digital marketing to deliver measurable growth.
Key Responsibilities
1. Modern GTM Systems & Demand Generation
- Build and scale ICP-driven, account-based B2B demand-generation campaigns across products, industries and buyer personas, leveraging firmographic, technographic and intent signals.
- Use AutoGTM or similar platforms, Apollo and AI-powered workflows for prospect discovery, enrichment, personalised multichannel outreach, lead qualification and CRM integration to drive qualified meetings and pipeline.
2. Website Growth, SEO & AI Search Visibility
- Own website growth and conversion optimisation, including technical and content SEO, AEO/GEO, landing pages and search visibility across Google and AI discovery platforms.
- Drive website enhancements, content publishing and conversion improvements using GA4, Google Search Console, Semrush and analytics to grow qualified organic traffic and inbound leads.
3. Email Marketing, Marketing Automation & Nurturing
- Plan and execute personalised B2B email campaigns across prospecting, product launches, webinars, lead nurturing, re-engagement and cross-sell opportunities.
- Build AI-powered email sequences and CRM-integrated lifecycle workflows, optimising deliverability, segmentation, lead scoring, engagement and conversion.
4. AI, Automation & Marketing Technology
- Leverage Claude and other AI tools to automate account research, campaign personalisation, content workflows and repetitive GTM processes.
- Integrate marketing platforms, prospecting tools and CRMs to build scalable GTM playbooks, improve data quality and execution efficiency while maintaining privacy and compliance standards.
5. Integrated Campaigns & Revenue Growth
- Lead integrated growth campaigns across products, markets and buyer segments, supporting launches, webinars, partnerships and industry events in collaboration with sales and product teams.
- Own campaign performance, attribution and funnel optimisation, tracking qualified leads, opportunities, conversion rates and marketing-attributed pipeline.
Required Skills & Experience
- 6–9 years of B2B growth marketing experience, preferably in enterprise SaaS, AI, analytics, fintech or technology-led businesses.
- Proven experience building and scaling demand-generation campaigns in a startup, high-growth technology company or AI-focused business, with demonstrable impact on qualified leads, customer acquisition and revenue pipeline.
- Strong hands-on experience with GTM automation, AI-powered prospecting, CRM systems and marketing technology integrations.
- Practical expertise in website management, SEO, AEO/GEO, email marketing and conversion optimisation.
- Working proficiency with tools such as AutoGTM or similar platforms, Apollo, HubSpot/CRM, Claude, Semrush, GA4 and Google Search Console.
- Strong analytical and commercial orientation, with the ability to measure campaign ROI, optimise funnel performance and translate marketing activity into business outcomes.
- Ability to independently own growth strategy and execution across multiple products, working closely with sales, product and business leadership.
