Growth Marketing Executive

At Indiahikes, we have a strong, 18-year-old brand and a large community of trekkers. But there are millions of people in India who have never heard of us. Even among those who have trekked with us, many don't fully know what Indiahikes stands for.

We want to change this.

We are looking for a Growth Marketing Executive who can help us take the Indiahikes brand to more people and build a stronger relationship with everyone who enters our ecosystem.

This is a largely digital role. You will work on reaching new audiences, running campaigns, distributing content and designing communication journeys that help people understand Indiahikes better.

We are particularly interested in people who have worked with D2C or consumer-facing brands and understand how brands grow through digital channels.

What you will do

1. Grow our reach

• Plan and execute digital campaigns across Google, Youtube and other platforms to introduce Indiahikes to new audiences.
• Explore new audience segments, platforms, creator collaborations and campaign formats to expand our reach.

2. Build the Indiahikes brand

• Work with the content team to distribute our stories, videos, articles and other content to wider audiences.
• Find opportunities to communicate what makes Indiahikes different, including our approach to trekking, safety practices, Green Trails and our larger philosophy.

3. Design the trekker's digital journey

• Work on how we communicate with trekkers at every stage — from discovering Indiahikes to booking a trek, preparing for it and returning from the experience.
• Create meaningful email and WhatsApp journeys that introduce trekkers to our key pillars of transformative treks, safety, sustainability and keep them connected with Indiahikes after their trek.

4. Execute and measure

• Set up and manage campaigns, coordinate with content and design teams, and ensure timely execution.
• Track campaign performance, website traffic, audience growth and conversions. Use insights to continuously improve results.

What we are looking for

• 2–3 years of experience in digital or growth marketing, preferably with a D2C or consumer-facing brand.
• Hands-on experience with CRM tools, Meta Ads, Google Ads and email marketing.
• An understanding of customer acquisition, retargeting and digital brand building.
• Good understanding of digital consumer behaviour and the ability to use data to improve campaign performance.
• Good coordination and project management skills.
• Someone who enjoys both thinking through ideas and executing them.

Location and experience

• Full-time role based out of our Bengaluru office.
• 2–3 years of relevant work experience.