About Griffon Agrotech Platform Griffon is a digital platform built for agri and food businesses to strengthen operational processes, enable traceability, and digitize daily workflows across complex value chains. The platform empowers organizations to enhance control, transparency, compliance, and scalability—from procurement to processing, storage, and market linkages. Visit griffonagro.com for more details. Role Overview The Market Enablement Partner is a performance-driven, non-payroll association role designed for professionals already engaged within agri and food ecosystems. The role emphasizes market mapping, ecosystem engagement, and solution positioning , enabling organizations to understand how Griffon can address real operational and traceability challenges. This is not a traditional sales position—it is a market development and enablement role focused on creating awareness, building relationships, and driving adoption of digital transformation solutions across value chains. Focus Value Chains · Domestic Agriculture Value Chains · Export-oriented Value Chains · Food Processing Companies · Agri Input Companies · Sugar Mills · Animal Husbandry & Dairies · Animal Feed Processors · Importers of Agri & Food Products · Contract Farming & Aggregation Companies Engagement Model · Performance-based compensation · Non-exclusive association · Parallel employment or business association permitted · Flexible, self-managed engagement Key Responsibilities 1. Market Mapping & Opportunity Identification · Identify and map potential organizations within assigned value chains. · Build and maintain a structured database of prospective clients and key decision-makers. · Assess market potential, digital maturity, and operational gaps within the ecosystem. 2. Platform Enablement & Client Engagement · Introduce the Griffon platform to potential clients in a value-chain-specific context. · Position platform capabilities around: Process standardization and SOP compliance End-to-end traceability Daily operational tracking and reporting Audit readiness and data-driven decision-making · Act as a solution enabler , not a transactional salesperson. 3. Lead Generation & Conversion Support · Create and manage a pipeline of qualified leads. · Coordinate with Griffon’s internal team for product demos, pilots, and onboarding. · Support conversions by providing ecosystem insights and contextual inputs. 4. Ecosystem Intelligence & Feedback · Share on-ground feedback, emerging needs, and operational realities of different value chains. · Contribute to refining use cases, product features, and platform positioning. Compensation & Earning Potential · Compensation strictly linked to successful conversions. · Earn a percentage of project or engagement value. · Opportunity to earn up to ₹10 LPA , based purely on performance and conversions. · No fixed remuneration; no upper earning cap for high performers. Who This Role Is Ideal For · Professionals working in or closely associated with: o Agri & food value chains o Processing units, dairies, mills, and feed manufacturers o Export–import businesses o Contract farming and aggregation models · Consultants, advisors, traders, industry professionals, and ecosystem enablers. · Individuals with strong networks, credibility, and influence within their domain. Why This Role Is Different · No payroll dependency or employment lock-in · No restriction on parallel associations · Flexible engagement—work at an independent pace · Earn by enabling real value, not by chasing sales targets · Long-term association opportunity as Griffon scales across value chains Role Explanation The Market Enablement Partner acts as a bridge between Griffon and the agri-food ecosystem. The role is designed for professionals who understand the operational challenges of agriculture and food value chains and can identify where digital transformation can create measurable impact. Partners leverage their domain expertise and networks to introduce Griffon’s platform to relevant stakeholders, helping them visualize how digital tools can improve efficiency, traceability, and compliance. The role rewards performance through outcome-based earnings, offering flexibility and autonomy while contributing to the digital evolution of the agri-food sector.