Gray Coad

Job Title: Performance Marketer Location: [Hybrid] About the Role: We are looking for a data-driven Performance Marketer to manage and optimize paid marketing campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads, and more. You will be responsible for driving measurable business growth through customer acquisition, lead generation, and ROI optimization strategies. Key Responsibilities: Plan, execute, and optimize performance marketing campaigns across search engines, social media, and display networks. Manage campaign budgets, A/B testing, bid strategies, and audience targeting to maximize ROI. Continuously analyze campaign performance, generate insights, and present reports with actionable recommendations. Collaborate with creative teams for ad creatives (copy, design, video) aligned with campaign goals. Drive strategies for lead generation, conversion rate optimization (CRO), and retargeting funnels. Monitor and manage pixel tracking, attribution models, and marketing automation tools . Stay updated with platform algorithm changes, trends, and new opportunities in digital advertising. Work closely with sales teams to ensure lead quality and pipeline growth . Requirements: Experienced in performance marketing Strong expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and Analytics tools (GA4, GTM) . Proven track record of managing budgets, scaling campaigns, and achieving CPA/ROAS targets . Analytical mindset with strong Excel/Google Sheets skills for data analysis. Basic knowledge of SEO, email marketing, and marketing automation is a plus. Ability to manage multiple projects in a fast-paced environment. Excellent communication and reporting skills. Preferred Qualifications: Google Ads & Meta Blueprint Certifications. Experience in D2C/e-commerce, B2B lead generation . Knowledge of CRM tools like HubSpot, Salesforce, Zoho, etc. . What We Offer: Opportunity to work on high-growth projects and cross-functional teams . A learning-driven culture with access to courses and upskilling programs. Flexible work environment and performance bonuses.