Job Overview
We are looking for a result-oriented Google Ads Specialist to plan, execute, manage, and optimise Google Ads campaigns to drive website traffic, generate quality leads, increase sales, and improve Return on Ad Spend (ROAS).
Key Responsibilities
- Plan, create, manage, and optimise Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube.
- Conduct keyword research, competitor analysis, and audience targeting.
- Manage campaign budgets and ensure effective utilisation of advertising spend.
- Monitor and optimise CPC, CTR, CPA, Conversion Rate, and ROAS.
- Develop strategies to improve website traffic, conversions, and overall sales.
- Set up and monitor conversion tracking through Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Analyse campaign performance and prepare daily, weekly, and monthly reports.
- Conduct A/B testing for ad copies, landing pages, creatives, and bidding strategies.
- Identify underperforming campaigns and implement corrective actions.
- Coordinate with the creative, content, and e-commerce teams to improve campaign performance.
- Manage Google Merchant Center and product feed optimisation for Shopping campaigns.
- Stay updated with Google Ads policies, trends, and new advertising features.
Required Skills & Qualifications
- Minimum 1–3 years of hands-on experience in Google Ads / Performance Marketing.
- Strong knowledge of Google Search, Display, Shopping, Performance Max, and YouTube Ads.
- Practical experience with GA4, GTM, Google Merchant Center, and conversion tracking.
- Strong understanding of CPC, CPM, CTR, CPA, ROAS, and ROI.
- Expertise in keyword research, audience segmentation, and campaign optimisation.
- Good analytical, reporting, and problem-solving skills.
- Experience in e-commerce or D2C brands will be preferred.
- Ability to manage advertising budgets and achieve sales targets.
Key Performance Indicators (KPIs)
- ROAS and overall advertising ROI.
- Revenue generated through Google Ads.
- Cost Per Acquisition (CPA).
- Conversion Rate and CTR.
- Campaign performance and budget utilisation.
- Growth in website traffic and online sales.
Job Details
- Experience: 1–3 Years
- Salary: As per experience and interview
- Working Days: 6 Days a Week
- Weekly Off: Sunday
- Working Hours: 9:30 AM – 6:30 PM
- Location: MISS HIGHNESS, Kaushambi, Ghaziabad
Apply Now
Interested candidates can share their updated resumes:
Email: amanpreet@misshighness.com
Contact: 7292096835
Pay: ₹30,000.00 - ₹45,000.00 per month
Work Location: In person
