Job
Description
We’re Hiring: Google Ads Manager (Min. 3 Years Experience) Location: Guwahati (Work from Office) Full-Time Company: HappyFares.in – One of India’s fastest-growing flight booking platforms About the Role We’re looking for a performance marketing professional with 3+ years of strong hands-on experience in managing Google Ads (Search, Display, YouTube) campaigns. If you’re analytical, results-driven, and passionate about travel-tech, we want you to join our core marketing team in Guwahati. What You’ll Do End-to-end ownership of all paid search campaigns (Domestic & International travel categories). Create, monitor, and optimize ads across Search, Display, Performance Max & YouTube . Execute keyword research, A/B testing of creatives & landing pages. Constantly track KPIs: CTR, CPC, CPA, ROAS , and optimize for maximum ROI. Monitor market trends & competitor strategy, and implement data-driven insights. Create real-time dashboards & reports to evaluate ad spend effectiveness. Coordinate with creative & content teams for ad copy and visuals. Ensure flawless Google Ads policy compliance and proper conversion tracking setup using GA4/GTM. You Must Have 3+ years of hands-on experience managing large-scale Google Ads campaigns. In-depth knowledge of Google Ads, GA4, Google Tag Manager, UTM parameters, and campaign analytics. Proven track record of reducing CPLs and improving conversion rates. Strong grip on keyword match types, bidding strategies, audience targeting , and budget allocation . Strong analytical and Excel/Google Sheets skills. Desire to learn and adopt new trends and Automation skills. Nice to Have Prior experience in the travel / e-commerce / fintech domain. Awareness of AI tools for automation and optimization (e.g., ChatGPT, Jasper, AdCreative.ai). Working knowledge of SEO & organic search growth is a plus. Who Should Apply? Someone who lives in or is willing to relocate to Guwahati . You’re comfortable working in a fast-paced startup environment with direct reporting to the Founder. You value ownership, accountability, and high-impact work. What You’ll Get Be a part of building a travel tech brand from the Northeast, for all of India. Work on high-volume campaigns with immediate measurable impact. A tight-knit, entrepreneurial team and open culture. Room to grow into a Head of Performance Marketing as we scale. Show more Show less
