Job Title: Digital Marketing Associate Company: The Indus Valley Location: Chennai, India Job Description: The Indus Valley, India's fastest-growing healthy kitchenware direct-to-consumer (D2C) venture, is seeking a Digital Marketing Associate to join our dynamic team in Chennai. As a venture capital-funded brand, we are on a mission to revolutionize the kitchenware industry. This role offers a unique opportunity to contribute to the growth of our brand while working with a passionate team. If you are driven, creative, and well-versed in various aspects of digital marketing, we want to hear from you. Responsibilities: Retention Marketing: Implement retention strategies, including email, chatbot, and WhatsApp. Utilize marketing automation tools like Moengage for personalized customer communication. Plan and execute email campaigns, track conversion rates, and analyze daily metrics. Contribute to content creation, competitor analysis, and ideation for marketing campaigns. Requirements: Bachelor's degree in marketing or a related field. Experience 0 - 3 years of experience Familiarity with SEO best practices and organic marketing strategies. Excellent communication and organizational skills. Proficiency in using tools like Moengage, Google Analytics, and UTM builders. Ability to work in a fast-paced, dynamic environment and meet daily targets. Familiarity with e-commerce platforms such as Shopify and WordPress is a plus. If you are a creative and data-driven individual with a passion for digital marketing, and you are excited to be part of India's fastest-growing healthy kitchenware brand, we invite you to apply for this Digital Marketing Associate position. Join us in reshaping the kitchenware industry and promoting a healthier lifestyle. To apply, please send your resume and a cover letter outlining your relevant experience to kousika.k@theindusvalley.in.