GM- Digital Marketing

Aventurine Homes is a real estate consulting and channel partner firm specializing in residential property sales, investment advisory, and developer partnerships. The company focuses on delivering professional real estate advisory services to home buyers and investors by connecting them with reputed developers and premium projects. With a strong presence in the real estate market, Aventurine Homes works closely with leading developers to provide clients with curated property options, transparent advisory, and end-to end support throughout the buying journey.

Our team of professionals is committed to building long-term relationships with customers while helping them make informed real estate investment decisions Role Overview We are looking for an experienced Digital Marketing Professional to lead our digital marketing function and drive brand growth, lead generation and conversion, and customer acquisition. The ideal candidate should have expertise in strategic marketing, digital campaigns, content marketing, brand management, and performance marketing, with a strong focus on driving qualified site visits and business growth.

Key Responsibilities :

Marketing Strategy & Planning

 Develop and execute the overall marketing strategy aligned with the company's business objectives.

 Prepare annual, quarterly, and monthly marketing plans to support sales and revenue targets.

 Identify new customer acquisition opportunities through digital, offline, and partnership marketing initiatives.

 Allocate and manage marketing budgets effectively to maximize ROI.

Brand Management

 Build and strengthen the Aventurine Homes brand across all customer touchpoints.

 Ensure consistent brand identity, messaging, and communication across digital and offline platforms.

 Position Aventurine Homes as a trusted real estate advisory and channel partner in Bengaluru.

Digital Marketing & Lead Generation

 Lead digital marketing initiatives across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, Twitter and other relevant platforms.

 Plan and optimize paid campaigns to improve lead quality, reduce acquisition costs, and maximize conversions.

 Oversee SEO, SEM, social media marketing, email marketing, and website performance.

 Collaborate with digital marketing agencies and technology partners to improve campaign effectiveness.

Content Marketing

 Develop a comprehensive content strategy that educates, engages, and influences prospective e homebuyers.

 Oversee the creation of:

o Property walkthrough videos

o Project launches

o Social media campaigns

o Blogs and articles

o Email campaigns

o Customer testimonials

o Investment insights

o Market updates

 Ensure all content aligns with the company's brand positioning and customer expectations.

Customer Journey & Marketing Automation

 Design and optimize the complete customer journey from inquiry to site visit and booking.

 Improve conversion rates through optimized landing pages, lead nurturing workflows, CRM automation, WhatsApp campaigns, and email communication.

 Work closely with the CRM and Sales teams to enhance customer engagement and followup processes.

Campaign Management

 Plan and execute integrated marketing campaigns for residential project launches, promotional events, exhibitions, and customer engagement initiatives.

 Evaluate campaign performance and continuously optimize strategies using analytics and customer insights.

Market Research & Competitive Intelligence

 Monitor market trends, customer preferences, developer launches, and competitor activities.

 Identify emerging opportunities and recommend innovative marketing initiatives to maintain a competitive edge.

Leadership & Stakeholder Management

 Lead, mentor, and develop the marketing team.

 Manage relationships with creative agencies, media partners, digital marketing vendors, photographers, videographers, and production teams.

 Collaborate with Sales, CRM, Developer Relations, and Leadership teams to ensure alignment between marketing initiatives and business objectives.

Required Qualifications

 Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

 MBA in Marketing is preferred.

Experience

 5–10 years of experience in Marketing.

 Minimum 4–5 years of experience in a leadership or managerial role.

 Experience in Real Estate, Property Consulting, Luxury Residential Projects, or related industries is highly preferred.

 Proven track record in brand building, performance marketing, and customer acquisition.

Required Skills

 Strategic Marketing Planning

 Brand Management

 Digital Performance Marketing

 Google Ads & Meta Ads

 SEO, SEM & AEO

 Social Media Marketing

 Content Strategy & Storytelling

 Marketing Automation & CRM

 Campaign Planning & Execution

 Marketing Analytics & Reporting

 Budget Management

 Vendor & Agency Management

 Team Leadership

 Excellent Communication & Presentation Skills

Key Performance Indicators (KPIs)

 Marketing Qualified Leads (MQLs)

 Cost per Lead (CPL)

 Qualified Site Visits

 Lead-to-Site Visit Conversion Rate

 Site Visit-to-Booking Conversion Rate

 Customer Acquisition Cost (CAC)

 Return on Marketing Investment (ROMI)

 Website Traffic & Lead Conversion

 Social Media Reach & Engagement

 Brand Awareness & Market Presence

What We're Looking For

 A strategic marketing leader with a passion for real estate.

 Strong understanding of digital marketing, consumer behavior, and buyer journeys.

 Excellent storyteller capable of building compelling brand narratives.

 Analytical mindset with the ability to make data-driven decisions.

 Proven ability to manage multiple campaigns in a fast-paced environment.

 Strong leadership, collaboration, and stakeholder management skills.

 Entrepreneurial mindset with a strong sense of ownership and accountability.

Why Join Aventurine Homes?

 Opportunity to lead the marketing function of a fast-growing real estate consultancy.

 Work with leading residential developers across Bengaluru.

 Drive innovative marketing initiatives with measurable business impact.

 Collaborative work culture with opportunities for learning, ownership, and career growth.

 Competitive compensation.

Pay: ₹70,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Paid sick time

Work Location: In person