Lead the overall operations and profitability of MSA TVS across its showroom and branches. The General Manager will be accountable for achieving business targets, developing managers and staff, maintaining financial and inventory controls, and delivering a consistent customer experience.
The role requires active involvement in daily operations, regular branch visits, and ownership of results across sales and after-sales.
Key responsibilities
1. Business planning and profitability
- Prepare annual business plans and monthly targets for vehicle sales, service, spare parts, accessories and operating profit.
- Review department and branch performance against budgets; identify gaps and implement corrective action.
- Improve profitability through better margins, productivity, expense control and inventory management.
- Track dealership incentive schemes and ensure eligible claims are submitted, reconciled and collected.
2. Vehicle sales and branch development
- Achieve agreed retail targets across petrol and electric vehicles, models and branches.
- Monitor enquiries, response times, test rides, follow-ups, bookings, cancellations and deliveries.
- Set individual targets for sales staff and hold managers accountable for team performance.
- Plan local marketing, field activities, events and referral programmes; measure leads, conversions and cost effectiveness.
- Conduct regular branch visits and implement development plans for underperforming locations.
- Maintain discipline in pricing, discounts, finance coordination, customer commitments and delivery documentation.
3. Service and customer retention
- Work with the Service Manager to achieve service volume, labour revenue, workshop productivity and customer retention targets.
- Monitor appointment scheduling, job completion, delivery timelines, repeat repairs and pending vehicles.
- Ensure warranty and service claims are processed accurately and followed through to settlement.
- Resolve escalated complaints promptly and address the causes of recurring customer dissatisfaction.
4. Inventory, spare parts and accessories
- Maintain appropriate stock levels across vehicles, spare parts and accessories, based on demand and ageing.
- Review slow-moving and ageing stock and execute liquidation or redistribution plans.
- Ensure purchases, receipts, issues, returns and inter-branch transfers are properly authorised and recorded.
- Arrange periodic physical stock verification and investigate discrepancies.
- Ensure accessories maintained outside DMS are covered by a controlled inventory and issue register.
5. Financial controls and operational discipline
- Coordinate with Accounts to review daily collections, cash deposits, bank receipts, outstanding balances and finance disbursements.
- Monitor customer advances, receivables, supplier dues and working capital requirements.
- Ensure timely reconciliation between DMS, accounting records and physical inventory.
- Enforce approval limits for discounts, expenses, purchases, credit and stock adjustments.
- Maintain accurate records and compliance with applicable statutory requirements, TVS standards and internal policies.
6. People management
- Plan manpower requirements and participate in recruitment, induction, training and performance reviews.
- Define clear responsibilities, targets and reporting relationships for every department.
- Conduct daily operating reviews, weekly department reviews and monthly performance assessments.
- Coach managers, address persistent underperformance and develop capable team leaders.
- Maintain discipline in attendance, customer handling, reporting and professional conduct.
7. Reporting and manufacturer coordination
- Serve as the principal operational contact for TVS representatives, financiers and key vendors.
- Submit a concise daily performance report and a monthly business review to the Owner.
- Present performance gaps with corrective actions, responsible persons and completion dates.
- Ensure timely completion of manufacturer reporting, audits and agreed improvement actions.
Key performance indicators
Performance will be assessed against agreed targets for:
- Vehicle retail volume, target achievement and enquiry-to-sale conversion.
- Department and branch profitability, margins and expense control.
- Service revenue, workshop productivity, repeat repairs and customer retention.
- Spare parts and accessories sales and contribution.
- Inventory ageing, stock accuracy and stock turnover.
- Outstanding receivables, pending finance disbursements and claim recovery.
- Customer satisfaction and complaint resolution.
- Employee productivity, training completion and process compliance.
Candidate requirements
- Graduate; a qualification in management or automobile operations is preferred.
- Preferably 8 or more years of automobile dealership experience, including at least 3 years in a senior management role.
- Two-wheeler dealership experience preferred; TVS experience is an advantage.
- Demonstrated ability to manage sales, service, spare parts and branch operations.
- Strong understanding of dealership profitability, inventory, working capital and financial controls.
- Comfortable using DMS, Excel or Google Sheets, and management reports.
- Strong leadership, commercial judgement, customer handling and problem-solving skills.
- Willingness to visit branches regularly and take direct responsibility for operational performance.
Authority and accountability
The General Manager will manage daily operations within approved budgets and delegated authority. Decisions exceeding approved limits must be referred to the Owner. The role carries accountability for accurate reporting, timely escalation of issues and completion of agreed corrective actions.
Compensation: Based on experience, with performance incentives linked to agreed business outcomes.
Pay: ₹55,000.00 - ₹70,000.00 per month
Benefits:
- Commuter assistance
- Food provided
- Health insurance
Experience:
- 2W Automobile: 7 years (Required)
Work Location: In person
