1. Role Purpose
We are looking for a General Manager to lead the day-to-day development and operations of our
cricket media business.
The business currently operates a cricket news website and is looking to strengthen its content,
audience growth and overall publishing operations. The next priorities are to establish the
print/digital magazine and explore the feasibility of a future cricket streaming offering.
The role will oversee the key workstreams across content, publishing, SEO, audience growth,
external partners and streaming research. This is a hands-on position for someone who
understands digital media and can bring greater structure, quality and momentum to the
business.
2. Key Responsibilities
Business Operations
- Work with the Founder to convert business priorities into clear plans and actions.
- Oversee website improvement, magazine development and the feasibility assessment
of the streaming opportunity.
- Design website operations and magazine publication processes, SLAs and
accountability across internal and external resources.
- Track costs against approved budget, monitor key business performance indicators
and provide regular updates to the Founder.
- Identify capability or resource gaps and recommend hiring plans.
- Build and lead a high-performing editorial, operations and growth team
- Define organisation structure and hiring plans.
- Supervise and coach the team of content writers, editors, SEO experts and other
resources.
- Set individual KPIs and conduct performance reviews.
- Coordinate freelancers, agencies, vendors and specialist partners where required
Content & Publishing
- Oversee content direction and publishing plans across the website and magazine.
- Ensure appropriate standards of quality, accuracy, relevance and consistency.
- Supervise editors, writers, contributors, designers and other publishing resources.
- Strengthen the mix of original stories, features, interviews and relevant cricket
coverage.
- Establish SportsRoar's editorial identity and long-term content strategy.
- Ensure alignment between website, magazine and future video content.
Audience Growth
- Oversee SEO, social media and other content-distribution activities.
- Work with the SEO resource to improve organic search performance and content
discoverability.
- Monitor traffic, engagement, returning readership and content performance.
- Use early audience data to improve content and distribution priorities.
Website
- Drive improvement in the overall quality and effectiveness of the existing website.
- Ensure publishing is regular, well planned and aligned with the intended audience.
- Coordinate with 3P technology resources on content-related website improvements.
- Monitor website performance and drive corrective actions
Magazine
- Develop the print/digital magazine proposition and publication plan.
- Coordinate content, design, production and external vendors required to launch and
publish the magazine.
- Establish a practical publishing calendar and operating model.
- Ensure issues are delivered to the required quality, timelines and approved budgets.
- Develop the magazine as a premium brand asset supporting audience engagement
and commercial partnerships
Streaming Exploration
- Lead the initial exploration of the cricket streaming opportunity.
- Assess content availability, rights requirements, technology options, production
models, operating requirements and monetisation possibilities.
- Work with relevant specialists and vendors to develop realistic cost and operating
estimates.
- Assess whether a viable streaming proposition can be developed within the available
budget.
- Recommend whether the business should proceed further.
Commercial Support
- Develop plans for advertising, sponsorship and other monetisation opportunities.
- Help develop practical advertising, sponsored-content and magazine packages.
- Coordinate delivery of agreed advertiser or sponsorship commitments.
- Provide audience, content and product information required for commercial
discussions.
Required Experience
- 812 years of relevant experience in digital media, publishing, sports media or a
content-led business.
- A degree in business, media, journalism, communication or a related field is preferred
but not mandatory.
- Experience managing or building a digital publication, content platform or media
product.
- Good understanding of editorial operations, SEO, audience growth, social media and
digital analytics.
- Experience coordinating teams, freelancers, agencies and external partners in a
hands-on operating role.
- Prior experience with cricket or sports media platforms such as Cricket Times,
CricTracker, Sportskeeda, Khel Now, Cricbuzz, ESPNcricinfo, Sportstar, or comparable
publications with strong cricket coverage will be highly preferred.
- Exposure to print/digital magazines, media monetisation or video/streaming
businesses will be an advantage.
- Strong planning, problem-solving, communication and stakeholder-management
skills.
Success Metrics
- Build a high-performing editorial and operations team.
- Increase original content production and publishing consistency.
- Improve SEO visibility and organic traffic.
- Successfully launch the SportsRoar digital and print magazine.
- Complete a business case and pilot roadmap for streaming.
- Establish governance dashboards and KPI reporting.
- Deliver approved business milestones within budget and agreed timelines.
