General Manager

Role Overview:

Responsible for leading and managing the overall influencer marketing strategy, building creator partnerships, driving brand awareness, and generating business growth through impactful influencer campaigns.

Key Responsibilities:

• Develop and execute influencer marketing strategies.
• Build and manage relationships with influencers, creators and agencies.
• Lead end-to-end influencer campaigns across Instagram, YouTube and other platforms.
• Manage campaign budgets, negotiations and ROI.
• Lead, mentor and manage the influencer marketing team.
• Drive brand awareness, engagement, leads and sales.
• Monitor campaign performance and prepare management reports.
• Collaborate with brand, digital and performance marketing teams.

Required Skills:

• Strong influencer network and negotiation skills.
• Strategic planning and campaign management.
• Leadership and team management.
• Budget and ROI management.
• Excellent communication and analytical skills.

Key KPIs:

• Campaign ROI and engagement.
• Brand reach and visibility.
• Influencer partnerships.
• Lead and sales generation.
• Budget efficiency and team performance.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person