Requirements: • MBA/PGDM in Marketing or related field (preferably with specialization in healthcare marketing). • 12-15 years of experience in marketing, with at least 5 years in a senior leadership role. • Proven track record of building brands and delivering measurable growth through marketing strategies. • Expertise in digital marketing, performance campaigns, and integrated media planning. • Strong understanding of healthcare compliance, ethical marketing practices, and patient-centric communication. • Excellent leadership, strategic thinking, and team management skills. Job Summary: We are seeking an experienced and visionary Chief Marketing Officer (CMO) to lead our marketing function. The CMO will be responsible for developing and executing marketing, branding, and growth strategies to strengthen Garbhagudi IVFs position as a trusted leader in fertility care. This role demands a deep understanding of healthcare marketing, digital platforms, brand positioning, couple experience, and community engagement. Key Responsibilities : •Strategic Leadership • Develop and implement an integrated marketing strategy aligned with business objectives. • Drive brand positioning to differentiate Garbhagudi IVF in a highly competitive healthcare market. • Partner with leadership to set growth targets and ensure marketing strategies support business expansion. Brand & Communication • Build, strengthen, and safeguard the Garbhagudi IVF brand identity. • Oversee all external and internal communication channels, ensuring consistency in messaging. • Lead campaigns to enhance awareness, trust, and recall among target audiences. Digital Marketing & Couple Acquisition • Drive content strategy for blogs, social media, and video platforms to establish thought leadership in the fertility space. • Optimize couple acquisition through online platforms, CRM systems, and lead nurturing. Community & Couple Engagement • Design outreach programs and awareness initiatives on fertility. • Build strong referral networks with doctors, hospitals, and healthcare partners. • Oversee Couple experience touchpoints to ensure positive word-of-mouth and retention. Team Leadership & Collaboration • Lead and mentor the marketing team across digital, creative, events, and field marketing. • Collaborate across sales, product, and operations to ensure cohesive marketing execution and measurable impact. • Manage external agencies, media partners, and vendors for execution of campaigns.
Job Description of a Fertility Director Qualification: MBBS, MS/DNB, FRM Experience: 15+ Years Location: Bangalore 1.1. Andrology Lab 1.1.1. Hire, train, deploy and retain andrology technicians through LM 1.1.2. Define SOPs and ensure adherence (through LM) 1.1.3. Ensure andrology lab TATs are maintained and improved 1.1.4. Upkeep of equipment in andrology lab 1.1.5. upskilling of team, newer instruments, newer protocols, process improvements 1.1.6. Ensure weekly, monthly reports are prepared, published and reviewed 1.2. Embryology 1.2.1. Hire, train, deploy and retain embryology technicians through ELD 1.2.2. Define SOPs and ensure adherence (through ELD) 1.2.3. Ensure embryology lab TATs are maintained and improved 1.2.4. Upkeep of equipment in embryology lab (through ELD) 1.2.5. Upskilling of team, newer instruments, newer protocols, process improvements 1.2.6. Tracking of costs of embryology work 1.2.7. Define SOPs for working with partners, identify partners, manage the partners - for PGTA, ERA, etc. 1.2.8. Ensure weekly, monthly reports are prepared, published and reviewed 1.3. Clinicians 1.3.1. Hire, train, retain and manage all clinicians 1.3.2. Define clinical practice SOPs and adherence to that 1.3.3. Responsible for success rate of GarbhaGudi 1.3.4. Ensure clinical justice is done to every couple who comes into GarbhaGudi 1.3.5. Ensure adherence to ethical standard by all clinicians at all times 1.3.6. Ensure proper utilization of clinician time 1.3.7. Oversight on IVF conversions, revenue and costs 1.3.8. Perform fertility audits to check clinical workup and documentation of clinicians 1.3.9. Ensure weekly, monthly reports are prepared, published and reviewed 1.3.10. Participation in conferences, events as applicable 1.3.11. Build clinical expertise of clinical team and reputation of GarbhaGudi 1.4. Treatment protocols 1.4.1. Setup a committee to define and oversee the clinical practices of GarbhaGudi 1.4.2. Define clinical treatment protocol SOPs and ensure adherence to that 1.4.3. Monitor the working of this committee and do the required changes to ensure best treatment at all times 1.4.4. Participate in webinars, seminars and events to adopt the latest and greatest in treatment protocols 1.4.5. Bring in industry experts to advise, audit and improve treatment protocols 1.5. Academics, Research and publicaons 1.5.1. Assign and manage the SPOC for GGIRHR academics and research work 1.5.2. Set KRAs for clinicians and embryologists to drive them towards a research culture 1.5.3. Ensure good quality research is done adequate papers are published in high impact journals 1.5.4. Collaborate with other organizations to work on research and publications 1.6. Success rates 1.6.1. Responsible for the most important aspect of GarbhaGudi - IUI and IVF success rates 1.6.2. Define targets and SOPs for maintaining high success rates, ensure adherence 1.6.3. Work with all stakeholders to ensure highest success rates 1.6.4. Define SOPs to manage low success rate scenarios, participate directly in these reviews 1.6.5. Identify newer ways to improve success rates - better media, equipment, consumables, training, infrastructure, technology, protocols 1.6.6. Ensure weekly, monthly reports are prepared, published and reviewed 1.7. Innovaon 1.7.1. Reduce time-to-conceive 1.7.2. Reduce cost-to-conceive 1.7.3. Identify newer ways to do old things 1.7.4. Identify avenues to improve patient experience through technology and process changes 1.7.5. Collaborate with GGIRHR and other partners to bring in innovation into treatment 1.8. Partnerships 1.8.1. Own the concept of holistic approach to treatment 1.8.2. Identify, collaborate and manage partners for the holistic approach
To Coordinate patients treatments and/or procedures, such as In Vitro Fertilization (IVF), Intrauterine Insemination (IUI), etc. To manage patients waiting lists, maintenance and scheduling cycles. i.e. Schedules Embryo Transfers, Embryo Retrievals, Frozen Eggs Cycles, and Intrauterine Insemination. Assess patients: plan and implementation of care. The nurse takes the client through the whole IVF treatment process step by step. She will repeat everything that she has told to make sure that the client understands everything that is going on. The nurse must understand the basics of embryology, andrology, endocrinology, gynaecology, obstetrics, genetics, information technology, and of course psychology. They are the most important bridge between highly technical information and physician prescriptions and their patients’ ability to understand and implement the treatment. The Nurse always involved in initial consultation and performs transvaginal scanning, when having a proper training To be included in a rota system to cover weekends when needed The nurse is the person who will check blood test and ultrasound appointments. She will be the client’s first port of call if anything goes wrong during the treatment – like breaking a vial of medicine, like having unusual pain when client shouldn’t. The nurses offer solace and advice when unusual things happen during the treatment process. Should Have knowledge about MS Excel and Typing