Freelance Content Writer

THE ROLE

We're looking for a writer with a journalist's instinct and a luxury sensibility: someone who can give the platform one consistent voice across every channel. Editorial, understated and thoughtful, with depth over noise.

WHAT YOU'LL WRITE

• Blogs and long-form features: brand stories, city and craft features, and fashion and culture pieces for our website.
• LinkedIn: short-form articles and posts on industry insight, brand stories and behind-the-scenes of building the platform.
• Website copy: feature pages, brand profiles, city pages, and About and partnership pages.
• Social media captions: Instagram captions and short-form copy.
• Supporting copy: newsletters, pitch material and press notes as needed.

WHAT WE'RE LOOKING FOR

• A background in journalism: fashion, luxury, lifestyle, arts or culture writing for publications or media brands.
• Proven experience in blog and feature writing, with published work you can share.
• Primary experience in the luxury, fashion or arts space. You understand its language, its restraint and its audience.
• A strong storytelling voice. You can turn an interview or a set of notes into a story people want to finish.
• Range: you can write a considered 1,000-word feature and a sharp six-word caption.
• An understanding of how LinkedIn, Instagram and SEO-friendly blog writing differ.
• Excellent English, impeccable grammar, and no clichés.
• Reliable with deadlines while working across time zones.

GOOD TO HAVE

• Interest in independent designers, craft, heritage and global fashion.
• Basic SEO knowledge.
• Experience with Webflow or another CMS.

HOW TO APPLY

Send your application by email with the subject line “Content Writer – [Your Name]”, including:

• Your CV or portfolio.
• Two or three published writing samples, ideally one journalistic feature and one short-form or social
• piece.
• A short paragraph on a fashion or luxury brand whose story you find fascinating, and why.

Pay: From ₹7,000.00 per month

Work Location: Hybrid remote in Bengaluru, Karnataka 560000