Role Description The role involves implementing and managing SEO strategies, conducting keyword research, performing SEO audits, and optimizing on-page content. The Specialist will also oversee link-building campaigns and use web analytics tools to assess and improve website performance. Additionally, the Specialist will collaborate to enhance the company's online presence across social media platforms by creating content calendars, monitoring metrics, and executing growth strategies. Qualifications Excellent communication skills in English and Tamil (spoken & written) Competence in Keyword Research, On-Page SEO, and SEO Audits for effective website optimization Experience with Link Building and creating strategies to enhance website authority Proficiency in Web Analytics to monitor performance and generate actionable insights Familiarity with leading SEO tools such as SEMrush, Ahrefs, or Google Analytics Knowledge of social media platforms and strategies is a plus