Role & responsibilities Research and organize sources and information. Collaborate and brainstorm with the team for new strategies and ideas. Write well-researched and keyword-driven content to boost organic traffic. Create optimized, engaging title tags and meta descriptions to increase click-through rate. Create clear and innovative headlines and body copy of each format. Produce high-quality blog posts on industry-relevant topics and address user queries in detail. Write a wide variety of topics for podcasts, websites, blogs, social media (Youtube video scripts, reels, captions, static posts, carousals), case studies, scripts for standies, banners, brochures, etc. Create, execute, and maintain a content calendar. Ensure consistency in writing style and tone. Collaborate with designers and developers to align written content with the brand. Edit and proofread content produced by other team members. Preferred candidate profile Proven experience as a Content and copywriter. Minimum of 1-2 years of experience in content cum copywriting and editing. (Preferably in the Finance field) Solid understanding of SEO principles and content optimization techniques. A strong portfolio showcasing published articles and writing styles. Proficiency in MS Office. Excellent English writing and editing skills. Should be focused, sincere, and have an eye for detail. Outstanding multi-tasking and communication skills.