JOB ROLE OF MARKETING MANAGER To increase gym membership, improve member retention, and build the gym's brand presence in the market. Key Responsibilities 1. Marketing Strategy Development - Develop and execute marketing plans to attract new members and retain existing ones. - Analyse market trends to identify new opportunities for growth. 2. Brand Management - Enhance the gym's brand image through consistent messaging and visuals. - Develop promotional materials like brochures, posters, and digital content. 3. Event Management - Organize fitness challenges, workshops, and community events to boost engagement. - Partner with influencers and fitness bloggers for promotions. 4. Lead Generation and Conversion - Develop campaigns to generate quality leads through online and offline channels. - Track and analyse lead conversion rates. 5. Customer Engagement - Design loyalty programs to enhance member retention. - Collect and analyse customer feedback for continuous improvement. 6. Partnerships and Collaborations - Build partnerships with local businesses, schools, and corporates for promotions. - Negotiate sponsorships and collaborations for gym events. 7. Reporting and Analytics - Track the effectiveness of marketing campaigns and prepare detailed reports. - Use analytics tools to measure ROI and adjust strategies accordingly. Goal: Ensure potential clients visiting the gym are convinced to sign up in their first visit!

JOB ROLE OF FRONT DESK EXECUTIVE Ensure smooth front-desk operations, provide excellent customer service, and enhance the gym's member experience. Key Responsibilities 1. Front Desk Management - Greet and assist members & visitors with a friendly attitude. - Handle inquiries via calls, emails, and walk-ins. 2. Membership Handling - Provide details about gym memberships, services, and offers. - Assist in membership sign-ups, renewals, and cancellations. 3. Gym Visit & Client Conversion - Encourage visitors to take a tour and convince them to enrol on the first visit. - Follow up with potential members to boost conversions. 4. Billing & Payment Processing - Handle membership payments, invoices, and receipts. - Maintain accurate records of transactions. 5. Customer Engagement & Support - Address member concerns. - Collect feedback for service improvement. 6. Admin & Coordination Tasks - Maintain records of memberships, inquiries, and attendance. - Assist in managing gym events and promotions. Goal: Provide exceptional customer service and convert walk-in inquiries into active members!