Fable Labs

Company Description At Fable Labs, we treat Meta Ads like a science, not a guessing game. We run experiments by testing creative hypotheses, analyzing data, and refining every variable until we discover what truly converts. Our research-backed UGC ads look native, feel real, and are engineered to reduce CAC, boost ROAS, and scale revenue without creative burnout. Every ad is crafted at the intersection of consumer psychology, market research, and platform intelligence, ensuring replicable success. We are strategy-led, creator-powered, and revenue-obsessed. Role Description This is a full-time, on-site Copywriter role located in Mumbai. The Copywriter will be responsible for creating compelling copy for various platforms, collaborating with the creative team to develop ad campaigns, and conducting market research to understand consumer psychology. The Copywriter will also analyze data to refine copy and ensure it meets the objectives of reducing CAC and increasing ROAS. Daily tasks include writing, editing, and proofreading copy, and contributing to the development of creative strategies. Qualifications Strong writing, editing, and proofreading skills Experience in conducting market research and understanding consumer behavior Ability to collaborate with creative teams and develop effective ad campaigns Proficiency in analyzing data to refine and optimize copy Excellent verbal and written communication skills Bachelor's degree in English, Communications, Marketing, or a related field Experience in digital marketing and UGC ad creation is a plus Ability to work on-site in Mumbai