We’re Hiring: Marketing Manager Location: Hyderabad (In-Office) Type: Full-Time Experience: 3-5 years Role Overview Join Exotic Flora’s team to lead and execute comprehensive marketing strategies. This role demands a blend of creativity, technical proficiency, and excellent communication skills to drive our brand’s growth and community engagement. About Exotic Flora Exotic Flora is a premier online plant nursery dedicated to bringing a diverse range of plants to enthusiasts across India. We aim to bridge the gap between plant lovers and quality flora, offering end-to-end solutions from selection to doorstep delivery What Makes You a Great Fit You should be… Creative: Brings fresh ideas and unique campaign concepts. Communicative: Shares clearly, listens well and connects across teams. Experimental: Tries new strategies, AI tools, and marketing tactics. Ownership: Takes charge of projects and follows through. Design Thinking: Solves problems with a user-first mindset. Intuitive: Reacts quickly and smartly to new challenges. Adaptable: Adjusts easily to new situations and priorities. Technical: Comfortable with digital marketing tools and analytics. Collaborative: Works well with in-house teams and external partners. Ready to Travel: Open to travel for work when required. Key Responsibilities 1.⁠ ⁠Performance Marketing Execute targeted campaigns via WhatsApp and email. Launch and track paid campaigns across Google, Facebook Ads Manager, LinkedIn, and YouTube. Utilise analytics tools (Google Analytics, UTM tracking, cohort analysis) for performance monitoring. Prepare comprehensive campaign reports with actionable insights. 2.⁠ ⁠Content & Branding Collaborate with content creators to plan and schedule engaging content across digital platforms. Ensure brand consistency in visuals, messaging, and tone. Support the development of campaign creatives, banners, and landing pages. Coordinate with creative teams for campaign ideation and execution. Manage influencer campaigns and user-generated content initiatives. 3.⁠ ⁠Social Media & Community Building Oversee daily activities on Instagram, Facebook, LinkedIn, and Twitter/X. Develop strategies to grow and engage our community of plant enthusiasts. Organise community programs, feedback loops, and testimonial drives. Monitor conversations and respond promptly to user interactions. 4.⁠ ⁠Retention & Engagement Collaborate with product and customer experience teams to enhance the user journey. Design and execute onboarding flows, re-engagement, and win-back campaigns. Monitor user engagement metrics and suggest improvements. 5.⁠ ⁠Website & SEO Coordinate with the development team to update website banners, offers, landing pages, and event promotions. Collaborate with SEO specialists to ensure optimised content and improved search visibility. Track and report key SEO metrics, suggesting enhancements as needed. 6.⁠ ⁠Cross-Functional & Agency Coordination Liaise with in-house teams and multiple external agencies (content, SEO, social media, performance marketing, customer engagement). Collect content and ensure timely deliverables from all stakeholders. Communicate requirements clearly and follow up to ensure execution. What We’re Looking For 3-5 years of experience in marketing, digital marketing, or e-commerce roles. Proficiency with WhatsApp Business tools, email marketing, and multi-channel campaign platforms. Experience managing paid campaigns on Google, Meta, LinkedIn, and YouTube. Familiarity with analytics, CRM, and reporting tools. Strong project management, communication, and coordination abilities. Creative mindset with attention to detail. Passion for building and engaging online communities. Organised, proactive, and capable of handling multiple projects simultaneously. Nice to Have Experience in influencer marketing, community-building, or user-led initiatives. Background in SEO or web content optimisation. Experience in a fast-paced, startup, or agency environment. Why Join Us? Grow with Green: Be part of a team that’s passionate about plants and making greenery accessible to all. Creative Freedom: Your ideas matter. Bring them to life in a supportive environment. Collaborative Culture: Work alongside experts in horticulture, design, and technology. Impactful Work: Contribute to a brand that’s transforming the way India connects with nature. Job Type: Full-time Pay: ₹60,000.00 - ₹65,000.00 per month Schedule: Day shift Work Location: In person Application Deadline: 30/06/2025 Expected Start Date: 01/07/2025