Executive - Digital Marketing

Job Description – Digital Marketing Executive

Company: Birla Healthcare Ayurveda
Department: Marketing
Job Type: Full-time

Job Summary

We are looking for a creative and results-driven Digital Marketing Executive to manage and grow Birla Healthcare Ayurveda’s online presence. The candidate will be responsible for digital campaigns, social media management, lead generation, brand awareness and online engagement.

Key Responsibilities

1. Social Media Management

• Manage the company’s social media accounts, including Instagram, Facebook, LinkedIn and YouTube.
• Plan and execute monthly content calendars.
• Create engaging posts, reels, stories, videos and promotional creatives.
• Maintain consistent brand identity across digital platforms.

2. Digital Marketing Campaigns

• Plan and execute paid advertising campaigns through Google Ads and Meta Ads.
• Monitor campaign performance and optimise campaigns to achieve marketing objectives.
• Manage campaign budgets and improve lead generation and conversion rates.

3. Content Creation

• Develop content related to Ayurveda, wellness, products, treatments and brand activities.
• Coordinate with designers, video editors and internal teams for marketing materials.
• Ensure all promotional content is accurate and compliant with applicable advertising and healthcare regulations.

4. Website and SEO Management

• Manage website content and updates.
• Implement SEO strategies to improve search engine rankings.
• Conduct keyword research and monitor website traffic and performance.
• Optimise landing pages to generate enquiries and conversions.

5. Lead Generation and Customer Engagement

• Generate quality leads through digital marketing campaigns.
• Manage online enquiries and coordinate with the sales team for timely follow-ups.
• Support WhatsApp Business marketing and customer engagement activities.

6. Analytics and Reporting

• Track social media engagement, website traffic, leads and advertising performance.
• Prepare weekly and monthly digital marketing reports.
• Recommend improvements based on campaign data and audience behaviour.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration or a related field.
• 1–3 years of experience in digital marketing; healthcare, wellness or FMCG experience is preferred.
• Knowledge of Meta Ads Manager, Google Ads, SEO and Google Analytics.
• Experience with social media management and content planning.
• Basic knowledge of Canva or other creative tools.
• Strong communication, analytical and organisational skills.

Key Performance Indicators (KPIs)

• Social media growth and engagement.
• Website traffic and search visibility.
• Number and quality of leads generated.
• Cost per lead and campaign conversion rates.
• Timely execution of marketing campaigns and content calendars.

Reporting To: Marketing Manager / Management

Work Location: As per company requirements

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person