Strategic Planning: Developing and executing marketing plans, setting KPIs, and aligning marketing efforts with business objectives. Campaign Management: Overseeing the creation, execution, and evaluation of marketing campaigns across various channels, including digital and traditional media. Market Research & Analysis: Conducting research on market trends, competitor activities, and customer preferences to identify opportunities and refine strategies. Budget Management: Managing the marketing budget, allocating resources effectively, and tracking ROI. Team Leadership: Supervising and mentoring marketing team members, providing guidance and support to ensure effective execution of marketing plans. Cross-Functional Collaboration: Working closely with sales, product development, and other departments to ensure alignment and synergy in marketing efforts. Performance Measurement: Tracking key marketing metrics, analyzing campaign results, and providing reports to senior management. Brand Management: Shaping and maintaining the company's brand image through consistent messaging and promotional efforts. Innovation: Exploring and implementing new marketing techniques and strategies to stay ahead of the curve and drive growth. Digital Marketing: Managing digital marketing channels, including website optimization, SEO, email marketing, and social media engagement. PR & Communications: Developing and executing public relations strategies to build brand awareness and maintain positive media relations. Content Creation: Developing engaging and informative content for various marketing platforms, including blogs, social media, and email campaigns. Data Analysis: Utilizing data analytics tools to track marketing performance, identify trends, and optimize campaigns.