Event Planner

Job Description: Event Planner – Jewellery Industry

Job Title: Event Planner – Jewellery Industry

Department: Marketing / Events

Industry: Jewellery / Luxury Retail

Experience: 3–5 years (preferably in jewellery, luxury retail, or lifestyle events)

Location: As per company requirements

Reporting To: Marketing Head / Brand Manager

Job Summary

We are looking for a creative, organised, and detail-oriented Event Planner to plan, coordinate, and execute events for our jewellery brand. The candidate will be responsible for organising jewellery exhibitions, product launches, bridal shows, trade fairs, customer engagement events, festive promotions, and VIP events.

The ideal candidate should have excellent coordination, communication, vendor management, and event execution skills, along with an understanding of the jewellery and luxury retail industry.

Key Responsibilities

1. Digital Marketing & Social Media

· Manage the brand's social media platforms, including Instagram, Facebook, Pinterest, and other relevant channels.

· Plan and execute monthly social media calendars.

· Create engaging content ideas, reels, stories, posts, and campaigns to promote jewellery collections.

· Coordinate with photographers, videographers, graphic designers, and content creators.

· Monitor social media engagement, reach, followers, and campaign performance.

· Manage digital marketing campaigns and coordinate with agencies for paid advertisements.

· Maintain consistent brand communication and visual identity across all platforms.

2. Event Planning & Execution

· Plan and execute jewellery exhibitions, trade shows, and retail events.

· Organise new jewellery collection launches and brand promotions.

· Coordinate bridal jewellery shows, fashion shows, and designer showcases.

· Plan festive events, seasonal campaigns, and special customer engagement activities.

· Manage pre-event planning, on-ground execution, and post-event activities.

3. Vendor & Supplier Management

· Identify, coordinate, and negotiate with event vendors and agencies.

· Manage decorators, fabricators, caterers, photographers, models, anchors, and production teams.

· Ensure timely delivery of event materials and services.

· Monitor vendor quality and ensure cost-effective execution.

4. Budget & Cost Management

· Prepare event budgets and cost estimates.

· Monitor expenses and ensure events are executed within the approved budget.

· Negotiate vendor rates and maintain expense records.

· Prepare post-event cost reports.

5. Jewellery Exhibition & Product Launch Management

· Coordinate jewellery displays, counters, showcases, and product arrangements.

· Ensure proper presentation and visual merchandising of jewellery collections.

· Coordinate with sales teams for product availability and display requirements.

· Ensure proper security arrangements and handling procedures for high-value jewellery.

· Manage guest experiences during exclusive jewellery previews and launches.

6. Marketing & Promotions

· Coordinate with marketing and social media teams for event promotions.

· Develop event concepts, themes, invitations, and promotional activities.

· Coordinate influencer collaborations, celebrity appearances, and media coverage.

· Ensure brand guidelines and luxury positioning are maintained throughout events.

7. Client & Guest Management

· Manage VIP customers, HNI clients, designers, celebrities, and business associates.

· Coordinate invitations, RSVPs, guest lists, and event registrations.

· Ensure smooth hospitality and guest experiences.

· Build relationships with event partners and jewellery industry stakeholders.

8. Reporting & Coordination

· Coordinate with internal departments, including sales, marketing, merchandising, and management.

· Prepare event schedules, checklists, and execution plans.

· Monitor event performance and customer engagement.

· Share post-event reports, photographs, feedback, and suggestions for improvement.

Required Skills & Qualifications

· Graduate in Event Management, Marketing, Public Relations, or a related field.

· 2–5 years of experience in event planning and management.

· Experience in jewellery, luxury retail, fashion, or lifestyle events will be an advantage.

· Excellent communication and negotiation skills.

· Strong vendor management and coordination abilities.

· Good budgeting and organisational skills.

· Creative thinking and attention to detail.

· Ability to manage multiple events and work under deadlines.

· Willingness to travel and work on weekends when required.

Key Performance Indicators (KPIs)

· Successful execution of events within the approved budget.

· Timely planning and execution of events.

· Quality of event presentation and customer experience.

· Vendor management and cost optimisation.

· Guest attendance and customer engagement.

· Lead generation and sales contribution from events.

· Brand visibility and overall event impact.

Types of Events to Be Managed

· Jewellery exhibitions and trade shows.

· New collection and product launches.

· Bridal jewellery exhibitions.

· Wedding and fashion shows.

· VIP and HNI customer events.

· Influencer and celebrity events.

· Festive and seasonal promotions.

· Retail store inaugurations.

· Dealer and distributor meets.

· International jewellery exhibitions.

Additional Responsibilities Specific to the Jewellery Industry

The Event Planner must understand the importance of luxury brand presentation and the sensitivity involved in handling high-value jewellery. They should ensure:

· Secure transportation and storage of jewellery.

· Coordination of jewellery insurance and security arrangements, where applicable.

· Controlled access to jewellery display areas.

· Proper inventory coordination before and after events.

· Premium ambience, lighting, display aesthetics, and customer experience.

Ideal Candidate: Someone who can combine creativity, luxury brand understanding, strong execution capabilities, and excellent relationship management to create memorable jewellery events that enhance brand image and drive business growth.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Provident Fund

Work Location: In person