Role Overview: As a Social Media Manager, your main responsibility will be to develop and implement social media strategies aligned with the overall business goals. This includes identifying target audiences, selecting appropriate social media platforms, and creating engaging content in various formats. You will also be tasked with managing social media accounts, engaging with the online community, analyzing performance metrics, staying updated on social media trends, and collaborating with other teams to ensure messaging consistency. Key Responsibilities: - Developing and Implementing Social Media Strategies: Create a comprehensive plan aligned with business goals, identify target audiences, and select appropriate social media platforms. - Content Creation and Curation: Generate engaging content, including text, images, and videos, to promote the brand and resonate with the target audience. - Managing Social Media Accounts: Maintain and optimize social media profiles, post content regularly, and ensure consistent brand messaging. - Community Engagement: Respond to comments, messages, and mentions to foster a positive online community. - Performance Analysis and Reporting: Track key metrics using social media analytics tools and provide regular reports on campaign performance. - Staying Updated on Social Media Trends: Continuously learn about new platforms, features, and best practices to optimize social media strategies. - Collaboration: Work with other teams, such as marketing, sales, and design, to ensure alignment and consistency in messaging and brand voice. Qualification Required: - Social Media Marketing Expertise: Strong understanding of social media platforms, trends, and best practices. - Content Creation and Curation: Ability to create engaging and shareable content that resonates with the target audience. - Strong Communication Skills: Excellent written and verbal communication skills for interacting with audiences and collaborating with teams. - Analytical Skills: Ability to analyze social media data and generate reports to track performance and identify areas for improvement. - Problem-Solving Skills: Ability to identify and resolve issues related to social media campaigns and community engagement. - Time Management and Organization: Ability to manage multiple social media accounts, prioritize tasks, and meet deadlines. - Creative Thinking: Ability to develop innovative and engaging social media campaigns.,