Job Title: AI Writing & Research Expert for Marketing Book Project About the Project Shweta Mahtani, founder of The Elemental Stories by Shweta , has been curating and hosting successful pop-ups and retail experiences for nearly a decade. With 10+ years of hands-on industry expertise, she is now creating a comprehensive guidebook to help entrepreneurs, boutique owners, and fashion retailers scale their retail stores and pop-up businesses . This book will translate Shweta’s extensive real-world experience into a structured, practical, and insightful manual—covering marketing, branding, customer experience, merchandising, sales strategy, scaling frameworks, and on-ground operations. We are looking for an AI Writing & Research Expert to collaborate closely on structuring, drafting, and refining this book. Role Overview We need a creative, technically skilled AI expert who can leverage advanced writing tools (including GPT-based systems) to help research, draft, and develop a high-quality, market-ready book. The ideal candidate will merge AI capabilities with human editorial judgment to capture Shweta’s voice, insights, and storytelling style. This is a project-based role with flexible timelines and the opportunity to work closely with the author. Key Responsibilities Collaborate with Shweta to understand her vision, tone, and book objectives. Use AI-driven tools to generate well-structured content , including chapters, frameworks, examples, and case studies. Translate raw notes, voice transcripts, and interviews into polished writing. Conduct industry research on marketing, retail strategy, pop-up models, and fashion business trends. Build a cohesive narrative structure and chapter flow. Ensure factual accuracy, clarity, and readability while maintaining the author’s natural voice. Create visual frameworks, templates, checklists, and actionable guides suitable for a business/marketing book. Revise drafts based on feedback and prepare the manuscript for editing and publishing stages. Required Skills & Qualifications Strong command of English with excellent writing, editing, and structuring abilities. Expertise in using advanced AI tools (GPT-4/5, Claude, etc.) for long-form writing. Experience writing business, marketing, or retail-focused content. Ability to synthesize complex ideas clearly and engagingly. Research skills with attention to accuracy and credibility. Understanding of consumer behavior, branding, and retail marketing is a plus. Ability to maintain confidentiality and work independently. Preferred Experience Prior work as a ghostwriter, AI-assisted writer, content strategist, or marketing writer. Experience writing or contributing to business books, guidebooks, or educational content. Familiarity with the retail and fashion ecosystem. What Makes This Project Unique You will help transform 10 years of hands-on entrepreneurial insights into a valuable guide for thousands of aspiring fashion and retail business owners. Opportunity to co-create a book with high industry relevance and practical impact. Flexible, creative, and collaborative working environment.