Email & WhatsApp Marketing Executive

Email & WhatsApp Marketing Executive

Job Description

We are looking for an Email & WhatsApp Marketing Executive to plan and execute business marketing campaigns through email and WhatsApp. The role involves managing contact lists, creating campaign messages, setting up automated follow-ups, and generating enquiries for our IT and digital marketing services.

Key responsibilities include:

• Plan and execute email campaigns and WhatsApp Business marketing campaigns.
• Manage contact databases, segment audiences, and maintain accurate subscriber records.
• Create engaging promotional messages, email content, campaign templates, and follow-up sequences.
• Use platforms such as Mailchimp, Brevo, AiSensy, Interakt, WATI, or similar tools.
• Set up automated campaigns, approved message templates, chatbots, and customer follow-up workflows.
• Monitor delivery rates, open rates, clicks, replies, enquiries, and campaign performance.
• Maintain email deliverability and WhatsApp quality standards.
• Manage opt-in records, unsubscribe requests, and suppression lists to support compliant marketing.
• Test campaign content and audience segments to improve engagement and conversions.
• Coordinate with the sales team to track enquiries and generate qualified business opportunities.

Experience

Minimum 1 year of experience in email marketing, WhatsApp marketing, marketing automation, or digital campaign management preferred.

Who Can Apply

• Candidates with experience managing email campaigns or WhatsApp Business campaigns.
• Professionals familiar with email marketing platforms and WhatsApp Business API tools.
• Candidates with knowledge of contact segmentation, automated workflows, and campaign reporting.
• Detail-oriented individuals with strong content coordination, analytical, and organizational skills.

Skills

Email Marketing · WhatsApp Marketing · WhatsApp Business API · Mailchimp · Brevo · AiSensy · Interakt · WATI · Campaign Management · Marketing Automation · Audience Segmentation · Email Deliverability · Campaign Analytics · Lead Generation · CRM Management

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Ability to commute/relocate:

• Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person