Email Marketing Strategist

• Lead the development of comprehensive email marketing strategies tailored to client objectives and target audiences.
• Design, build, and deploy email campaigns, including newsletters, product launches, promotional emails, and drip sequences.
• Work under the direction of the Marketing Automation Manager, and in collaboration with Client Service, Content, and Creative teams across the agency.
• Optimize campaigns through A/B testing of subject lines, content, layouts, and CTAs to improve key performance metrics like open rates, click-through rates, and conversions.
• Utilize audience segmentation techniques to craft personalized messages that resonate with specific audience groups.
• Build and manage automation workflows using platforms like HubSpot, Klaviyo, or similar tools.
• Regularly analyze campaign performance metrics, develop actionable insights, and share recommendations with the team and clients.
• Ensure email campaigns adhere to best practices and legal requirements, such as GDPR and CAN-SPAM regulations.
• 4-7 years of experience in email marketing, preferably in an agency or client-facing role.
• Bachelor’s degree
• Proficiency in email marketing platforms e.g., ActiveDemand, HubSpot, Klaviyo.
• Strong knowledge of email best practices, audience segmentation, and deliverability optimization.
• Experience with data analysis tools like Google Analytics, Looker Studio, or similar platforms.
• Proficiency in Google Workspace tools Gmail, Docs, Slides, Sheets
• Highly organized, self-motivated, and able to manage multiple projects under tight deadlines.
• Familiarity with HTML and email design is a plus.
• This role is ideal for a results-oriented marketer who enjoys combining creativity with data-driven insights to deliver impactful email marketing campaigns.

Pay: ₹600,000.00 - ₹1,200,000.00 per month

Application Question(s):

• Location is Gurgaon, Delhi who are interested can apply: yes
• Need to have experience in email marketing, preferably in an agency or client-facing role: yes
• Proficiency in email marketing platforms e.g., ActiveDemand, HubSpot, Klaviyo: yes
• Need to have experience with data analysis tools like Google Analytics, Looker Studio, or similar platforms: yes
• Familiarity with HTML and email design is a plus: yes
• Expertise in design, build, and deploy email campaigns, including newsletters, product launches, promotional emails, and drip sequences: yes

Experience:

• Email marketing Strategist: 4 years (Preferred)

Work Location: In person