Email Marketing Specialist

Job Title: Email Marketing Specialist

Company: ACG Infotech Limited
Location: Noida, Uttar Pradesh (Work from Office)
Job Type: Full-Time, Permanent
Experience: 1–4 Years Preferred
Salary: ₹15,000–₹35,000 per month (Final salary will be decided based on skills and performance during the interview.)

Job Overview

ACG Infotech Limited is looking for a detail-oriented and result-driven Email Marketing Specialist to manage B2B email campaigns, identify potential customers, and generate qualified business leads. The ideal candidate should have hands-on knowledge of email marketing tools, lead research, campaign management, and professional business communication.

You will help promote our enterprise software solutions, including Mx-ERP for EPC, Construction and Manufacturing industries, ElectraHIS for healthcare organizations, and other IT services.

Key Responsibilities

• Plan, execute, and manage targeted B2B email marketing campaigns.
• Create engaging professional emails for product introductions, promotions, and follow-ups.
• Use email marketing tools such as Brevo, Mailchimp, or similar platforms.
• Research target companies and identify key decision-makers through LinkedIn, Google, and business directories.
• Generate and maintain databases of potential clients and verified business contacts.
• Support B2B lead generation across Construction, EPC, Infrastructure, Manufacturing, Healthcare, and other relevant industries.
• Monitor email campaign performance, including delivery rates, open rates, responses, and conversions.
• Follow up with prospects through email, LinkedIn, and telephone.
• Coordinate with the sales team to schedule product demonstrations and business meetings.
• Maintain accurate lead records, campaign reports, and follow-up schedules using Excel or CRM tools.

Required Skills

• Experience in Email Marketing and B2B Lead Generation.
• Knowledge of Brevo, Mailchimp, or similar email marketing tools.
• Understanding of email campaign management, segmentation, and performance tracking.
• Skills in lead research, database building, and email verification.
• Good written English and professional email drafting skills.
• Working knowledge of MS Excel, Google Sheets, and LinkedIn.
• Strong organizational skills and the ability to work with targets.

Preferred Qualifications

• Graduate in any discipline.
• Experience in IT Services, ERP, SaaS, or Software Marketing is an advantage.
• Familiarity with CRM tools and email campaign analytics.

Work Environment

• Full-time, Work from Office role in Noida.
• Opportunity to work on B2B marketing campaigns for enterprise software solutions.
• Performance-driven role with a focus on lead generation and business growth.

Education: Any Graduate

Key Skills: Email Marketing, Email Campaign Management, B2B Lead Generation, Lead Research, Brevo, Mailchimp, LinkedIn, Email Automation, Email Deliverability, Database Management, CRM, MS Excel, B2B Marketing, Lead Generation.

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person