You are a skilled Adobe Analytics Implementation Specialist responsible for leading tagging strategy and implementation across digital platforms in the Banking (BFSI) sector. Your role involves collaborating with business, product, compliance, and IT teams to gather measurement requirements and translate them into clear tagging specifications. You will create detailed Technical Specification Documents (TSDs) outlining data layer variables, tagging logic, and success criteria for development teams. Your responsibilities include configuring and managing tags, rules, events, and variables in Adobe Launch to capture critical user interactions across web, mobile web, and app environments. You will review and validate implemented data layers to ensure alignment with approved TSDs and data collection best practices. Thorough testing and debugging using tools such as Chrome Developer Tools, Adobe Experience Platform Debugger, Charles Proxy, or ObservePoint will be conducted to ensure data accuracy. It is essential to monitor and troubleshoot data discrepancies or issues in tag firing, and work with cross-functional teams for timely resolution. Ensuring tagging implementations are compliant with BFSI-specific data privacy and regulatory requirements, including PCI DSS, GDPR, and CCPA, is a key aspect of your role. You will document tagging strategies, configurations, and validation processes for internal audits and ongoing optimization. Staying up to date with Adobe Experience Cloud capabilities, including Adobe Web SDK and Customer Journey Analytics (CJA), is necessary. You will lead project management efforts for analytics implementation workstreams, including scoping, timeline planning, task assignment, and stakeholder communication to ensure successful delivery across multiple teams. Qualifications & Requirements: - 5-7+ years of hands-on experience implementing Adobe Analytics using Adobe Launch/Ensighten/AEP WED SDK - Strong knowledge of digital analytics concepts, events, dimensions, segmentation, conversion funnels, and KPIs - Proven experience in writing TSDs and working with developers to implement and validate data layers - Proficiency in debugging tools and browser-based analytics QA practices - Familiarity with Adobe Web SDK, AEP, and Customer Journey Analytics (preferred) - Excellent analytical thinking and attention to detail - Strong communication skills and the ability to simplify technical concepts for business stakeholders - Bachelor's degree in Information Technology, Computer Science, Marketing Analytics, or a related field Preferred Skills: - Experience working on analytics for financial journeys (e.g., application forms, account signups, lead flows) - Familiarity with server-side or hybrid tagging approaches - Exposure to Adobe Target, A/B testing, and personalization tools - Adobe Certified Developer/Architect This hiring opportunity is for a client that requires 3 rounds of interviews. Additional details will be shared later.,
As an Adobe Analytics Tagging & Implementation Consultant, you will play a crucial role in leading tagging strategy and implementation across digital platforms in the Banking (BFSI) sector. Your responsibilities will include collaborating with various teams to define data capture requirements, creating technical specifications, configuring and managing tags in Adobe Launch, ensuring data accuracy, monitoring for discrepancies, and ensuring compliance with data privacy regulations. You will also be responsible for documenting tagging strategies, staying updated on Adobe Experience Cloud capabilities, and leading project management efforts for analytics implementation workstreams. Key Responsibilities: - Collaborate with business, product, compliance, and IT teams to gather measurement requirements and translate them into clear tagging specifications. - Create detailed Technical Specification Documents (TSDs) outlining data layer variables, tagging logic, and success criteria. - Configure and manage tags, rules, events, and variables in Adobe Launch. - Review and validate implemented data layers to ensure alignment with specifications and best practices. - Perform testing and debugging to ensure data accuracy using tools such as Chrome Developer Tools and Adobe Experience Platform Debugger. - Monitor and troubleshoot data discrepancies or tag firing issues, working with cross-functional teams for resolution. - Ensure tagging implementations comply with BFSI-specific data privacy and regulatory requirements. - Document tagging strategies, configurations, and validation processes for internal audits and ongoing optimization. - Stay updated with Adobe Experience Cloud capabilities and lead project management efforts for analytics implementations. Qualifications & Requirements: - 5-7+ years of hands-on experience implementing Adobe Analytics using Adobe Launch/Ensighten/AEP WED SDK. - Strong knowledge of digital analytics concepts such as events, dimensions, segmentation, conversion funnels, and KPIs. - Experience in writing TSDs and working with developers to implement and validate data layers. - Proficiency in debugging tools and browser-based analytics QA practices. - Familiarity with Adobe Web SDK, AEP, and Customer Journey Analytics (preferred). - Excellent analytical thinking, attention to detail, and communication skills. - Bachelor's degree in Information Technology, Computer Science, Marketing Analytics, or a related field. Preferred Skills: - Experience working on analytics for financial journeys. - Familiarity with server-side or hybrid tagging approaches. - Exposure to Adobe Target, A/B testing, and personalization tools. - Adobe Certified Developer/Architect. (Note: This hiring is for a client with 3 rounds of interviews, more details will be shared later.),
Selected Intern's Day-to-day Responsibilities Include Database Management Client Co ordination Inside Sales About Company: We are veterans from the corporate training industry with 40+ years of combined experience. We have worked with some of the finest, and biggest names in IT such as Accenture, Deloitte, Microsoft, EMC, KPMG, PwC, Oracle, Wells Fargo, EY, AWS, IBM, HSBC, Sony, Target, HP, GE, Infosys, Cognizant, Wipro, TCS, Walmart, Dell, etc, to name a few. So, we pretty much know what works, and what doesn't. And more importantly, we have a clear understanding of the challenges that LnD leaders are facing today, especially in this ever-evolving VUCA landscape. This has helped us to develop an eye for effective Live Online (VILT) training, and refine the way we approach corporate training. Our expertise has attracted partnerships with the global technology leaders like AWS, GCP, Microsoft, IBM, Scrum Alliance, PMI (PMP), Axelos (ITIL), and many more. It has also led to multiple Marquee Investors choosing to back us to accelerate our growth, reach and vision!