Ecoste ( Venture Of Asma Traexim Private Limited)

Company Description Ecoste, a venture of Asma Traexim Private Limited, was established in 2012 and is a pioneering organization in manufacturing, supplying, and distributing MPC Boards and Wood Polymer Composite Boards (WPC Boards). Our product range includes WPC Boards for Kitchens and Wardrobes, known for their quality, perfect finish, rugged construction, and durability. Manufactured under the supervision of trained professionals using top-grade raw material, we ensure bulk and urgent orders are met efficiently. Our customers can also avail our products at budget-friendly prices. # *Job Title:* National Sales Manager (Projects & Institutional Sales) ### *Department:* Sales & Business Development ### *Location:* Head Office (with Pan India Travel) ### *Reporting To:* Managing Director ### *Experience:* 15–20 Years ### *Industry Preference:* Building Materials / Façade Systems / uPVC / Pre-Hung Doors / Aluminium Systems / Turnkey Product + Installation Services --- ## *Role Overview* The *National Sales Manager* will be responsible for leading the *Pan-India Sales & Business Development function, driving **revenue growth, and ensuring **profitable business expansion* across institutional and project clients such as *group housing developers, government organizations, PSUs, airports, metros, and railway infrastructure projects*. The incumbent will manage a national team of *Regional Sales Managers (RSMs)* and *Area Sales Managers (ASMs), focusing on achieving sales targets, strengthening key builder relationships, and ensuring seamless coordination between **sales, installation, and operations* teams. --- ## *Key Responsibilities* ### *A. Sales Leadership & Strategy* * Define and execute the *national sales strategy* aligned with company business goals and market potential. * Set *monthly, quarterly, and annual sales targets* for the national and regional teams. * Drive *accurate forecasting and planning* to ensure smooth production and plant operations. * Develop a *robust project funnel* for builders, institutional, and government sectors. --- ### *B. Business Development & Key Accounts* * Build and maintain strong relationships with *top group housing builders, architects, consultants, and PMCs* across India. * Drive *business development with government clients*, including railways, airports, PSUs, and smart city projects. * Identify and close large-volume turnkey projects involving both *product supply and installation services*. * Independently *negotiate high-value contracts and commercial terms* with clients. --- ### *C. Team Leadership & Capability Building* * Recruit, train, and mentor high-performing *ASMs and RSMs* across key zones. * Conduct *regular performance reviews, KPI tracking, and sales coaching sessions*. * Foster a culture of *accountability, ownership, and high performance* across the sales organization. * Conduct *sales training, product workshops, and soft skills sessions* to enhance team competency. --- ### *D. Channel & Dealer Network Development* * Strengthen and expand the *dealer and project partner network* across India for wider market penetration. * Support dealers with *sales tools, training, and project conversion assistance*. * Manage and grow relationships with *existing channel partners* while identifying new business opportunities. --- ### *E. Market Intelligence & Brand Development* * Analyze *market trends, competitor activities, pricing strategies*, and identify business risks and opportunities. * Work with marketing teams to open *display centers / experience zones* in key cities to strengthen brand presence. * Collaborate with cross-functional teams (Marketing, Design, Projects, Operations, Finance) for flawless execution. --- ## *Key Result Areas (KRAs)* | *KRA* | *Measurement Metric* | | ---------------------------------- | ----------------------------------------------------------------- | | *Revenue Achievement* | % Achievement of National Sales Target (Monthly/Quarterly/Annual) | | *Team Productivity* | % Target Achievement by RSMs/ASMs, Pipeline Quality | | *Forecast Accuracy* | Deviation between Sales Forecast & Actual Dispatch | | *Key Account Development* | Number of New Builder Accounts Added & Revenue Contribution | | *Dealer Expansion* | Number of Active Dealers | Porject Partners Added Per Quarter | | | *Training & Capability Building* | Number of Sales Trainings Conducted / Team Performance Uplift | | *Customer Satisfaction* | Repeat Business Ratio, Complaint Resolution Time | --- ## *Desired Skills & Competencies* * Proven experience in *B2B Project Sales* involving *product + installation services* (uPVC, Aluminium Systems, Doors, Facades, Building Materials, etc.). * Excellent *relationship network with top national and regional builders*. * Strong *commercial acumen and negotiation skills*. * Ability to *analyze sales data, forecast accurately, and plan production flow*. * Experience in **BIg government project Like Ariports, Railways & PSU Would Fetch Added Points * Strong leadership, *people management, and **cross-functional coordination* abilities. * Excellent communication and presentation skills. * Proficient in *CRM tools, MS Excel, and reporting systems*. --- ## *Education* * Graduate in Engineering / Architecture / Business Administration. * MBA in Sales & Marketing (preferred). --- ## *Compensation* * Competitive Salary + Performance-based Incentives + Travel Reimbursements + Cashless Policy