Ecommerce Executive- Meta and Google Ads

Job Description – E-commerce Ads Specialist

Company: Healthy18
Location: Vikas Puri, New Delhi
Experience: 3–5 Years
Department: Digital Marketing / E-commerce

About the Role

Healthy18 is looking for a performance-driven E-commerce Ads Specialist with strong expertise in Google Ads and Meta Ads, along with experience managing advertising campaigns across e-commerce marketplaces. The ideal candidate should be skilled in campaign strategy, budget optimization, performance analysis, and driving sales with a strong return on ad spend (ROAS).

Key Responsibilities

1. Google Ads & Meta Ads (Primary Focus)

• Plan, execute, and optimize campaigns across Google Ads and Meta Ads.
• Manage Search, Shopping, Performance Max, Display, remarketing, and conversion-focused campaigns.
• Develop audience targeting, retargeting, and customer acquisition strategies.
• Monitor CPC, CTR, CPA, conversions, ROAS, and overall campaign performance.
• Manage advertising budgets and optimize campaigns to maximize ROI.
• Track campaign performance using Google Analytics 4 (GA4), conversion tracking, and reporting dashboards.

2. E-commerce Marketplace Advertising

• Manage and optimize advertising campaigns on Amazon, Flipkart, and other relevant marketplaces.
• Execute sponsored product and brand campaigns, keyword targeting, and product-level advertising strategies.
• Monitor ACoS, TACoS, ROAS, and marketplace sales performance.
• Optimize bids, budgets, keywords, and product listings to improve visibility and conversions.

3. Reporting & Performance Optimization

• Prepare regular campaign performance reports and actionable insights.
• Conduct A/B testing of creatives, ad copies, landing pages, and audience segments.
• Collaborate with the creative and e-commerce teams to improve campaign effectiveness.
• Identify growth opportunities and implement data-driven strategies to scale revenue.

Required Skills & Qualifications

• 3–5 years of hands-on experience in performance marketing and digital advertising.
• Strong practical expertise in Google Ads and Meta Ads.
• Working experience with Amazon Ads and Flipkart Ads.
• Good understanding of GA4, Google Tag Manager, conversion tracking, and attribution.
• Strong analytical skills with proficiency in Excel and campaign reporting.
• Experience managing advertising budgets and optimizing campaigns for sales and profitability.
• Ability to interpret performance data and take data-driven decisions.

Key Performance Indicators (KPIs)

• ROAS and overall advertising ROI
• Cost per acquisition (CPA) and conversion rate
• Revenue and sales growth from paid campaigns
• ACoS and TACoS for marketplace advertising
• Budget utilization and campaign efficiency

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person