Senior Executive / Associate Manager - MarComm About ECHO India: ECHO India is a non-profit trust committed to improving the well-being of communities by empowering first mile professionals through capacity building initiatives. Our comprehensive approach encompasses healthcare, education and support for the achievement of the Sustainable Development Goals (SDGs). We collaborate closely with government bodies, healthcare institutions, hospitals, medical colleges, nursing councils, schools, and development sector entities. ECHO India's innovative 'Hub and Spoke' Model of capacity building involves a team of experts serving as the hub, mentoring and training the spokes, who are a cohort of learners. This approach is supported through a cutting-edge digital infrastructure, ‘iECHO’ that enables scalable and sustainable capacity building in a cost-effective manner. Together, we strive to create positive change and drive meaningful impact in the communities we serve. For more information, visit http://echoindia.in or watch this TEDx Talk by Project ECHO founder Dr. Sanjeev Arora https://youtu.be/lY5nlJxac0g Key Responsibilities: 1. Media Relations: a. Cultivate and maintain positive relationships with local, regional and national media outlets. b. Draft press releases, articles, and other materials to promote ECHO India's initiatives and achievements. 2. Thought Leadership: Develop and execute thought-leadership content strategies to showcase ECHO India’s expertise and insights in relevant areas like healthcare and education. Identify speaking opportunities, conferences, and partnerships to enhance thought leadership. 3. Media Intelligence and Research: a. Utilize media intelligence tools to monitor and analyze media coverage. b. Conduct research for whitespace mapping to identify trends, opportunities, and potential challenges in the industry. 4. Content Creation and Management: a. Create engaging content for various platforms, including websites, social media, newsletters, and press releases. b. Collaborate with internal teams to gather information and insights for content development. Oversee the creation of collaterals such as brochures, presentations, and reports. Ensure consistency in branding and messaging across all collaterals. 5. Social Media Engagement: a. Develop and implement social media strategies to increase ECHO India's online presence and engagement. b. Monitor social media trends and analytics to optimize content and engagement strategies. Minimum Qualifications: a. Qualification: Bachelor's degree in Communications, Public Relations, humanities, or a related field. Master’s/Post Graduate Diploma in Communications, Public Relations preferred. b. Experience: 5 - 8 years of experience in communications roles, preferably in development sector organizations. Skill: Experience in developing and implementing successful media relations, thought leadership, and communication strategies. Strong writing and editing skills with a keen eye for detail. Experience in managing social media platforms and analyzing performance metrics. Excellent interpersonal and relationship-building skills. Creative mindset with the ability to think strategically. Demonstrated expertise in media intelligence, research, and measurement metrics. 5 days working Work from the Office only. Occasional travel.