eBuildBazaar Platforms

Job Description Convertible to Marketing Executive / Lead / Specialist / Manager based on the qualification and performance of the applicant. We seek a creative, data-driven, and enthusiastic Social Media Marketing Associate/Specialist to join our Marketing team. The ideal candidate will understand both visual storytelling and performance marketing, bringing together content, SEO, and analytics to build a strong digital presence for our brand and products. Key Responsibilities: Develop and execute social media strategies to enhance brand awareness and organic visibility. Conduct detailed keyword research and implement SEO best practices across all content formats (non-negotiable requirement). Optimize social media profiles, captions, hashtags, video titles, and descriptions to boost search rankings and brand searches. Support Local SEO growth through regular updates and optimization of Google Business Profile (GBP) and other listings. Plan and create high-quality visual content (Reels, Product Videos, Carousel Posts, Pinterest Pins, etc.). Build educational content pillars DIY tips, installation guides, maintenance advice, and product comparisons. Tailor content style for platforms like Instagram, Pinterest, LinkedIn, Facebook, and YouTube. Engage with the online community respond to comments/messages and identify frequently asked questions for new content ideas. Track performance via Google Analytics and platform insights, measuring impact on website visits, leads, and conversions. Stay updated with interior design & construction industry trends to produce relevant and competitive content. Support social-media-driven lead generation campaigns for premium product lines. Qualifications and Skills: 1–5 years of experience in Social Media Management, Digital Marketing, or Content Creation. Mandatory working knowledge of Technical SEO, including keyword research, on-page optimization, and understanding how social media drives digital authority. Strong interest in Construction, Home Improvement, Architecture, or Interior Design (highly preferred). Proficiency in Canva, CapCut, and/or Adobe Creative Suite for content creation. Ability to take & direct high-quality aesthetic product photos/videos. Excellent written communication and analytical mindset. Ability to manage a structured content calendar across multiple product categories. Strong time-management and accountability, able to work independently and within a team. Work Commitments: Full-Time, desk-based, In-Office role at DLF4, Gurugram. Remote work permitted only for content scheduling and reporting tasks. Site visits for real-project photoshoots, case studies & installation-based content. Representation in industry events, exhibitions, and product promotional opportunities, when required. Benefits: Competitive salary ESI, PF & applicable insurances Paid time off Professional development opportunities Opportunity to work across India + UK + Australia digital channels Dynamic, creative, and growth-focused work environment