Job Title: Digital Marketing Manager / Specialist Job Summary: We are seeking a results-driven Digital Marketing Specialist with extensive experience in Google Ads, Google Analytics, SEO/SEM, and social media marketing across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and YouTube. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand and products, driving website traffic, and acquiring leads/customers. Key Responsibilities: Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising. Create, manage, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube). Manage and grow presence on social media platforms: Facebook, Instagram, LinkedIn, Twitter, and others. Develop engaging content strategies tailored to each platform. Monitor and report on the performance of digital campaigns and assess against ROI and KPIs. Use Google Analytics, Meta Business Suite, and other tools to track user engagement and campaign performance. Perform ongoing keyword research, optimization, and discovery for paid and organic search campaigns. Collaborate with the design and content teams to produce high-quality creative and ad copy. Stay updated with the latest digital marketing trends, tools, and best practices. Identify new digital opportunities and strategies to increase customer engagement. Key Skills & Competencies: Proficiency in Google Ads (Search, Display, Video) and Google Analytics. In-depth knowledge of Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, and Twitter/X Ads. Strong understanding of SEO/SEM best practices. Experience with email marketing tools (e.g., Mailchimp, HubSpot). Familiarity with marketing automation platforms and CRM systems. Strong analytical skills and data-driven thinking. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Qualifications: Bachelor’s degree in Marketing, Communications, Business, or a related field. 3+ years of experience in digital marketing with a focus on Google and social media platforms. Google Ads and/or Google Analytics certification preferred. Meta Blueprint certification is a plus. Job Type: Full-time Pay: ₹30,000.00 - ₹50,000.00 per month Supplemental Pay: Commission pay Work Location: In person