E- Commerce Growth Specialist (Beauty, Skincare, FMCG/D2C Brands Only)

Job Title: D2C Manager / E-commerce Growth Specialist

Job Type: Full-time

Experience: 5 years

Salary: Up to 17 LPA

Location: Sector-142, Noida (5 days working from office, alternate Saturdays work-from-home)

About the Role

We are looking for a hands-on and results-driven D2C Manager to own online growth end-to-end. You will spearhead performance marketing, website operations, CRM, retention, and analytics to scale our digital revenue and profitability.

Key Responsibilities

• Revenue & Growth: Own D2C revenue, CAC, ROAS, AOV, CVR, LTV, retention, and profitability targets.
• Performance Marketing: Independently manage, setup, target, optimize, and scale Meta and Google Ads campaigns.
• Shopify Operations: Oversee day-to-day Shopify store operations, merchandising, landing pages, offers, and conversion rate optimization (CRO).
• Funnel Optimization: Continuously improve the user journey from initial traffic down to product page views, cart additions, and final checkout.
• CRM & Lifecycle Marketing: Drive retention via targeted Email, WhatsApp, and SMS campaigns, building strong customer onboarding, repeat purchase, and win-back journeys.
• Analytics & Cross-functional Collaboration: Track performance using GA4, Shopify, and ad analytics. Work closely with Creative, Brand, Supply Chain, and Finance teams to ensure smooth execution.

What We're Looking For

• 3-5 years of hands-on D2C, e-commerce, or digital marketing experience.
• Demonstrated independent success managing Meta & Google Ads and working with Shopify.
• Deep familiarity with performance metrics (CAC, ROAS, AOV, LTV, CVR, Contribution Margin).
• Experience with CRM/lifecycle tools (such as Klaviyo, WebEngage, MoEngage, or CleverTap).
• Prior experience in skincare, beauty, wellness, FMCG, or fast-paced consumer brands is a strong plus.

Pay: Up to ₹1,700,000.00 per year

Application Question(s):

• What excites you most about the D2C space in the beauty, wellness, or skincare sector, and which brand's digital growth strategy do you currently admire the most?
• Do you have prior experience working in a D2C Manager or Growth Specialist at Skincare, Wellness, Beauty and FMCG Industries?
• What is your current/most recent CTC and your notice period/availability to join?

Work Location: In person