Director - Marketing

What's your opportunity

We are seeking an experienced and results-driven Director - Marketing to spearhead our marketing initiatives across key global markets. This is a strategic leadership role focused on developing and executing high-impact marketing plans that generate a significant net-new pipeline, accelerate sales cycles, and drive customer growth across our diverse segments and sub-regions. You will lead a field marketing team, and collaborate with product, content, and performance marketing teams. You will also manage a significant budget, and collaborate extensively with sales, customer success, and partners to achieve ambitious revenue objectives.

What you will do for us

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  Strategic Planning & Execution: Develop and execute comprehensive global marketing strategies focused on net-new pipeline generation, opportunity acceleration, and customer growth across diverse sub-regions and segments. Analyze market trends, customer needs, and the competitive landscape to continuously inform strategy.
  
• Demand Generation & Sales Alignment: Drive customer acquisition and accelerate sales pipeline through targeted regional marketing programs and optimized lead generation strategies. Collaborate closely with regional sales teams (strategic, enterprise, commercial) to prioritize key markets/accounts and develop tailored programs, including Account-Based Marketing (ABM) initiatives.
  
• Customer Marketing: Partner with Customer Success to design and implement programs aimed at deepening existing customer relationships, enhancing engagement, fostering advocacy, and driving upsell opportunities through strategic events and personalized campaigns.
  
• Partner Ecosystem: Lead and expand regional partner marketing initiatives, fostering strong engagement with key partners to drive joint campaigns, co-branded programs, and partner-led demand generation, leveraging their reach for pipeline impact.
  
• Team Leadership: Build, mentor, and manage a high-performing regional marketing team. Foster a culture of collaboration, innovation, and accountability, prioritizing team members' professional growth and development.
  
• Performance & Analytics: Utilize data and analytics to rigorously monitor campaign performance, identify key trends, and optimize regional marketing initiatives for maximum ROI. Provide regular, insightful performance reports to executive leadership.
  
• Budget Management: Own and manage the regional marketing budget, strategically allocating resources to high-impact programs focused on revenue generation and customer growth, ensuring efficient and effective use of spend.
  
• Cross-Functional Collaboration: Ensure seamless alignment and integration of regional marketing efforts by collaborating closely with global marketing, sales, customer success, and partner teams through effective communication channels.