Digital & Social Media Marketing Executive

Designation: Digital & Social Media Marketing Executive

Experience: 1–4 Years

Educational Qualification: Graduate or Diploma in Digital Marketing, Marketing, Mass Communication or a related field.

Job Purpose

The Digital & Social Media Marketing Executive will be responsible for developing and implementing digital marketing strategies to strengthen the company's online presence, enhance brand visibility, generate quality business leads and promote the company's services across digital platforms.

The role requires creativity, technical knowledge of digital marketing tools, content development capabilities and an understanding of online advertising and lead generation.

Roles & Responsibilities

A. Social Media Management

· Manage and maintain the company's official social media accounts, including Facebook, Instagram, LinkedIn, YouTube and other relevant platforms.

· Develop and execute social media marketing strategies aligned with the company's business objectives.

· Plan, create and publish engaging social media content, including posts, reels, stories, videos and promotional creatives.

· Develop informative and educational content related to credit scores, credit reports, credit awareness, loan eligibility and financial literacy.

· Monitor social media engagement, respond to comments and messages, and coordinate customer enquiries with the concerned departments.

· Maintain consistency in brand communication, visual identity and messaging across all platforms.

B. Digital Advertising & Lead Generation

· Plan, execute and manage paid advertising campaigns through Google Ads and Meta Ads.

· Develop digital campaigns for customer acquisition, brand awareness and lead generation.

· Identify relevant target audiences and implement appropriate digital advertising strategies.

· Monitor advertising campaigns and make necessary adjustments to improve campaign effectiveness.

· Coordinate with the sales team for the timely sharing, management and follow-up of digital enquiries.

· Explore new digital channels and marketing opportunities to expand the company's customer reach.

C. Search Engine Optimization & Website Management

· Implement on-page and off-page SEO strategies to improve website visibility.

· Conduct keyword research and identify relevant search terms related to the company's services.

· Coordinate website content updates, landing page development and website maintenance.

· Monitor website traffic, search engine rankings and visitor engagement.

· Work towards improving organic search visibility and online brand presence.

D. Content Development & Marketing Analytics

· Prepare marketing content, captions, promotional messages, blogs and educational articles.

· Coordinate with graphic designers, video editors and external marketing agencies.

· Develop creative campaigns for festivals, promotional activities and company announcements.

· Monitor competitor activities and identify emerging digital marketing trends.

· Use tools such as Google Analytics and Google Search Console to monitor digital marketing activities.

· Prepare regular digital marketing reports and share campaign insights with management.

Required Skills & Competencies

· Practical knowledge of Facebook, Instagram, LinkedIn and YouTube marketing.

· Hands-on experience with Google Ads and Meta Ads.

· Understanding of SEO, SEM and digital lead generation.

· Good content writing, copywriting and creative communication skills.

· Knowledge of Canva, Photoshop or similar graphic design applications.

· Basic video editing and social media reel creation skills.

· Familiarity with Google Analytics and Google Search Console.

· Strong analytical, creative and organizational abilities.

· Ability to plan and execute digital marketing campaigns independently.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person