NVT Group is seeking applications from experienced Digital Performance Marketing professionals to own and scale paid media growth across multiple digital channels. This role requires a strong mix of strategic thinking, hands-on execution, and data-driven decision-making to drive efficient customer acquisition and maximize ROAS.
The ideal candidate will lead performance marketing strategy, manage significant budgets, optimize full-funnel campaigns, and collaborate cross-functionally to accelerate business growth.
Key Responsibilities
- Own end-to-end performance marketing strategy across Google Ads, Meta, LinkedIn, TikTok, and other paid media platforms
- Plan, manage, and optimize large-scale acquisition campaigns with a strong focus on ROAS, CAC, LTV, and conversion efficiency
- Manage and allocate multi-channel budgets strategically to meet growth targets
- Build and optimize full-funnel marketing campaigns (awareness consideration conversion retention)
- Lead advanced audience segmentation, remarketing, and lookalike modelling strategies
- Drive continuous A/B testing across creatives, landing pages, bidding strategies, and funnels
- Collaborate with creative, content, and product teams to improve ad performance and conversion rates
- Oversee tracking infrastructure including GA4, GTM, pixel setup, and attribution models
- Analyse campaign performance, generate insights, and present reports to leadership with actionable recommendations
- Identify growth opportunities through experimentation, new channels, and scaling strategies
- Mentor junior marketers and guide execution where applicable
- Stay ahead of industry trends, algorithm updates, and platform innovations
Required Skills & Experience
- 5 - 8 years of experience in digital/performance marketing
- Proven track record of managing and scaling high-budget paid campaigns
- Candidates with prior experience in EdTech / Education industry will be preferred.
- Deep expertise in Google Ads and Meta Ads Manager (mandatory)
- Strong understanding of performance analytics, attribution models, and funnel optimization
- Hands-on experience with GA4, Google Tag Manager, and conversion tracking setups
- Strong commercial mindset with ability to connect marketing metrics to business outcomes
- Experience in scaling campaigns while maintaining efficient CAC/ROAS
- Excellent analytical, reporting, and communication skills
- Ability to work in fast-paced, target-driven environments
Preferred Qualifications
- Experience in e-commerce, D2C, SaaS, or high-growth startups
- Exposure to programmatic advertising (DV360, Criteo, etc.)
- Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.)
- Familiarity with CRO tools (Hotjar, VWO, Optimizely)
- Basic understanding of creative strategy and performance-driven content
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Lead quality and conversion rate improvement
- Revenue contribution from paid channels
- Funnel efficiency and scaling capability
- Budget utilization efficiency
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
