DIGITAL MARKETING SPECIALIST

Job Title: Digital Marketing Specialist

Company: ANUJ Garments
Job Location: Chengalpattu, Tamil Nadu
Job Type: Full-time

Job Description

We are looking for a creative, enthusiastic, and results-driven Digital Marketing Executive to join our growing team. The ideal candidate should have hands-on experience in digital advertising, website development, content creation, social media management, and photo and video editing.

If you are passionate about digital marketing and eager to contribute to business growth through effective online marketing strategies, we would love to hear from you!

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across various online platforms.
• Create, manage, and optimise Meta Ads campaigns on Facebook and Instagram.
• Plan and execute Google Ads campaigns to generate leads, increase website traffic, and improve conversions.
• Develop and maintain the company website, ensuring its content and functionality are up to date.
• Create engaging marketing content for social media platforms, websites, and promotional campaigns.
• Manage the company's social media accounts, including content planning, posting, and audience engagement.
• Monitor campaign performance, analyse marketing metrics, and prepare performance reports.
• Edit photos and videos for advertisements, reels, promotional videos, and social media posts.
• Develop effective digital marketing strategies to improve brand awareness and generate business enquiries.
• Stay updated on the latest digital marketing trends, tools, and advertising strategies.

Required Skills

• Hands-on knowledge of Meta Ads (Facebook and Instagram).
• Experience with Google Ads and campaign optimisation.
• Knowledge of website development and maintenance.
• Strong content creation and content strategy skills.
• Experience in social media marketing and campaign management.
• Proficiency in photo and video editing tools.
• Good communication, creativity, analytical thinking, and time-management skills.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Paid time off

Work Location: In person