Core Job Responsibilities
- AI-Powered Content Creation: Utilize generative AI tools (like ChatGPT, Claude, Midjourney, or Canva AI) to rapidly draft, test, and schedule high-engaging platform-specific content, banners, reels, and copy across Facebook, Instagram, and LinkedIn.
- Smart Campaign Management: Set up, launch, and monitor automated and AI-optimized paid campaigns on Meta and Google Ads to continuously capture and nurture high-intent student leads.
- SEO & SEM Optimization: Leverage AI-driven keyword research, predictive search trends, and automated SEO auditing tools to improve website ranking, visibility, and search marketing ROI.
- Data Automation & Reporting: Use automated analytics dashboards (like Looker Studio or AI analytics extensions) to track real-time campaign performance, run A/B split tests, and generate actionable monthly reports.
- CRM & Funnel Coordination: Collaborate closely with the counseling and sales teams, implementing basic CRM automation or lead-scoring methods to ensure seamless conversion of student inquiries.
Required Technical Skills
- Digital & AI Marketing: Proven experience with Google Ads, Meta Business Suite, and core digital advertising channels, alongside hands-on familiarity with generative AI writing and prompting.
- SEO & MarTech Tools: Fundamental understanding of search mechanics, Google Analytics (GA4), and basic email marketing automation platforms.
- Design & Multimedia: Competency in asset creation using Canva (including its AI features) or Adobe Creative Suite to produce clean, modern visual assets.
- Analytical Reasoning: Ability to read data patterns, evaluate conversion metrics, and adjust campaign spending based on real-time returns.
Qualifications & Experience
- Education: Bachelor’s degree in Marketing, Business, Mass Communication, or a closely related field.
- Experience: Experience in managing digital ad budgets and data-driven marketing campaigns is highly preferred.
Key Traits
- Tech-Forward Adaptability: Eager to learn, test, and adopt emerging AI tools and software to speed up traditional marketing workflows.
- Result-Oriented: Focused on lowering cost-per-lead (CPL) and boosting enrollment conversion rates.
- Strong Communicator: Excellent written and verbal communication skills tailored for an educational audience.
Job Type: Full-time
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
