1. SEO – Search Engine Optimisation
- Plan and execute on-page, off-page and technical SEO strategies.
- Conduct keyword research, competitor analysis and keyword mapping.
- Optimise website pages, landing pages, blogs, meta titles, descriptions, H1s and internal linking.
- Improve Google organic rankings, website traffic and keyword visibility.
- Manage backlink building, domain authority and link-building campaigns.
- Monitor website performance through Google Search Console, GA4 and SEO tools.
- Identify technical SEO issues, indexing errors, crawlability and website speed issues.
- Develop SEO content strategies to improve organic lead generation.
2. AEO – Answer Engine Optimisation
- Optimise website content to appear in AI-generated answers and search snippets.
- Create FAQ-based content and question-answer formats.
- Implement FAQ, Article, Organisation and relevant structured schema.
- Optimise content for featured snippets and Google's AI Overviews.
- Develop conversational and intent-based keyword strategies.
- Improve brand visibility across answer engines.
3. GEO – Generative Engine Optimisation
- Develop strategies to improve brand visibility on ChatGPT, Gemini, Perplexity and other AI platforms.
- Build brand authority through quality content, digital PR and relevant citations.
- Optimise website content for AI discoverability and entity recognition.
- Strengthen brand mentions and contextual references across authoritative websites.
- Develop content that AI platforms can easily understand, reference and cite.
- Track brand visibility across generative search platforms.
4. Meta Ads & Performance Marketing
- Plan, execute and manage Facebook and Instagram advertising campaigns.
- Create lead generation, conversion, remarketing and awareness campaigns.
- Manage campaign budgets, audience targeting and bidding strategies.
- Develop retargeting strategies for website visitors and existing leads.
- Monitor CPL, CPA, CTR, CPC, ROAS and conversion rates.
- Conduct A/B testing of ad creatives, headlines, audiences and landing pages.
- Coordinate with the creative team for ad copies, reels, banners and promotional creatives.
- Optimise campaigns to achieve lower acquisition costs and higher conversions.
5. D2C Performance Marketing
- Manage paid acquisition campaigns for D2C and e-commerce brands.
- Plan customer acquisition and retargeting strategies.
- Optimise campaigns for purchases, add-to-cart and checkout conversions.
- Analyse product performance, customer behaviour and sales funnels.
- Work on Meta Pixel, Conversion API and tracking integrations.
- Improve ROAS, customer acquisition cost (CAC) and overall campaign profitability.
- Coordinate with website and e-commerce teams to improve landing pages and checkout experience.
6. Content & Website Growth
- Develop monthly SEO and content calendars.
- Coordinate with content writers for blogs, landing pages and website copy.
- Identify content gaps and competitor opportunities.
- Ensure website content follows SEO, AEO and GEO best practices.
- Collaborate with graphic designers and video editors for marketing creatives.
- Recommend website improvements for better user experience and lead generation.
7. Analytics & Reporting
- Track website traffic, organic rankings and lead generation.
- Monitor Google Analytics 4 and Google Search Console.
- Prepare weekly and monthly performance reports.
- Track paid advertising expenditure and campaign profitability.
- Analyse lead quality, conversions and marketing ROI.
- Present actionable recommendations for improving marketing performance.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
