About the Role
We are looking for a result-driven Digital Marketing & Performance Ads Specialist to scale our dental clinic's patient acquisition. In this role, you will take full ownership of monthly advertising budget to drive high-intent inquiries and footfall for premium treatments (Implants, Invisalign, Smile Makeovers, Orthodontics). You will spend 3 days per week at the clinic to collaborate with our dentists, capture raw patient testimonials/before-and-after videos, and understand patient insights, while spending the remaining days managing and optimizing active ad campaigns remotely.
Key Responsibilities
1. Paid Performance Marketing (Google & Meta Ads)
- Google Search Ads: Set up, monitor, and scale hyper-local, local, international Google Ads campaigns targeting high-intent medical keywords
- Meta Ads Management: Run targeted Facebook & Instagram lead-generation and conversion campaigns showcasing clinic infrastructure, treatments, and promotional offers.
- Geotargeting & Budget Control: Ensure strict radius geotargeting (5–10 km around the clinic) to maximize return on ad spend (ROAS) and eliminate budget waste.
- Analytics & Pixel Tracking: Set up Google Tag Manager, Meta Pixels, and custom conversion events to track patient leads from initial ad click to final clinic walk-in.
2. Clinic Content Strategy & Patient Acquisition
- On-Site Content Gathering: Utilize your clinic days to shoot high-quality, authentic raw videos, dentist talking-head clips, and coordinate patient video testimonials.
- Ad Creative Strategy: Design high-converting ad copy, visual frameworks, and hooks tailored for health services while strictly adhering to medical advertising guidelines.
- Lead Funnel Optimization: Create and test dedicated landing pages to increase lead conversion rates and lower patient acquisition costs (CAC).
Work Flexibility & Legal Conditions
- NDA & Non-Compete Agreement: The selected candidate will be required to sign a standard Non-Disclosure (NDA) and Non-Compete Agreement (NCA) upon joining. You will strictly not be allowed to share clinic data or run ads for any other dental clinic or direct dental competitor in the Delhi-NCR region.
- Freelance Flexibility: We respect your time. You are permitted to take up outside freelance performance marketing projects for non-competing industries during your remote days, provided it does not impact your weekly goals and campaign deliverables for our clinic.
Requirements & Qualifications
- Experience: 3 to 5 years of proven experience managing paid ad budgets (minimum ₹3 Lakh/month spend history preferred).
- Platform Expertise: Strong, hands-on expertise with Google Ads Manager, Meta Ads Manager, Google Analytics (GA4), and basic graphic/video editing tools (Canva, CapCut, etc.) for quick ad iterations.
- Policy Knowledge: Familiarity with Meta & Google medical/healthcare advertising policies to avoid ad account bans and rejections.
- Data-Driven Mindset: Ability to map out lead data in sheets and coordinate smoothly with the clinic front desk to track final treatments closed.
What We Offer
- Fixed monthly salary of ₹25,000 – ₹50,000 + performance bonuses based on patient footfall targets.
- Flexible hybrid work model (3 days clinic, 3 days remote).
- Freedom to manage parallel non-competing freelance clients.
Contact: 9310207552
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: Hybrid remote in Malviya Nagar, Delhi, Delhi
