Digital Marketing Manager - Skin, Hair & Aesthetics
Posted by: Navayu Digital, on behalf of a client
Location: Hyderabad — On-site
Employment type: Full-time
Experience: 3–5 years preferred
Compensation: As per market standards, with a 20% hike on previous salary.
About the role
Navayu Digital is hiring a Digital Marketing Manager - Skin, Hair & Aesthetics for a client operating a doctor-led skin, hair, laser and aesthetic medicine clinic.
We’re looking for someone with strong knowledge of skin, hair and aesthetic treatments, alongside hands-on digital marketing and performance marketing experience. You will manage content, social media, and paid campaigns to build brand awareness, generate qualified enquiries, and drive consultation bookings.
Prior experience marketing skin, hair, laser, aesthetics or cosmetology clinic services is required. Candidates should understand how to market doctor-led treatments and generate qualified consultation enquiries.
Key responsibilities
Content and social media
- Develop marketing plans and content calendars aligned with business goals.
- Create educational content around skin and hair concerns, ingredients, treatments, and frequently asked questions.
- Plan campaigns across relevant services, including facials and peels, laser hair reduction and skin treatments, hair restoration such as PRP/GFC, anti-ageing treatments, injectables and non-surgical body contouring.
- Translate clinical information into clear, accessible marketing content without diagnosing customers or promising outcomes.
- Work with clinical experts to ensure content and treatment claims are accurate and approved.
- Write captions, ad copy, reel scripts, website content, and campaign messaging.
- Manage Instagram, Facebook, and LinkedIn content and engagement.
- Coordinate shoots, educational videos, creatives, and customer testimonials.
- Support practitioner personal branding and relevant influencer collaborations.
Performance marketing
- Plan, launch, and optimise Meta Ads and Google Ads campaigns.
- Manage budgets, audience targeting, creative testing, and retargeting.
- Coordinate landing pages, lead forms, and conversion tracking.
- Track qualified leads, cost per lead, consultation bookings, and customer acquisition costs.
- Work with the enquiry team to improve follow-up and lead-to-booking conversions.
- Prepare performance reports with clear insights and recommendations.
Brand and local visibility
- Maintain consistent brand messaging across digital channels.
- Manage Google Business Profile updates and support local SEO and review initiatives.
- Monitor competitor activity and audience feedback to identify opportunities.
- Coordinate designers, video editors, and other marketing partners.
Required skills and experience
- Proven digital marketing experience with skin, hair, laser, aesthetics or cosmetology clinics.
- Strong understanding of skin and hair concerns, aesthetic treatments, customer expectations and consultation-led treatment journeys.
- Familiarity with laser hair reduction, skin rejuvenation, hair restoration, anti-ageing treatments, injectables and body contouring from a marketing perspective.
- Hands-on expertise in Meta Ads and Google Ads, supported by campaign results.
- Strong copywriting, content planning, and social media management skills.
- Familiarity with analytics, conversion tracking, and CRM tools.
- Ability to connect marketing activity with qualified enquiries and bookings.
- Strong organisation, communication, and coordination skills.
- Responsible handling of treatment claims, customer privacy, and consent.
Good to have
- Experience marketing an appointment-based clinic or service business.
- Experience with LinkedIn and practitioner personal branding.
- Familiarity with WhatsApp follow-up and lead nurturing.
- Basic design and video-editing skills.
How to apply
Apply through Indeed with your CV and portfolio. Include relevant campaign examples outlining your role, platforms used, budgets managed, and results achieved.
Work Location: In person
