Digital Marketing Manager (Google Ads) EdTech

About the job:

Job Summary

Digital Marketing Manager

Key Responsibilities:

• Own end-to-end

  Google Ads

  strategy and execution (Search, Display, YouTube, Performance Max, Remarketing).
• Drive

  lead generation

  for courses/programs with a focus on

  CPL, lead quality, and enrollments

  .
• Build and optimize

  keyword strategy

  (intent-based, competitor, long-tail), negative keywords, and match types.
• Create and test ad copies, extensions, creatives, and landing page messaging (A/B testing).
• Implement and manage tracking:

  GA4, Google Tag Manager, conversion events

  , call tracking, and form tracking.
• Monitor campaign performance daily and optimize bids, budgets, audiences, placements, and funnel steps.
• Coordinate with content/design teams for landing pages, creatives, and funnel assets (lead magnets, webinar pages, etc.).
• Work closely with the admissions/sales team to improve

  lead-to-enrollment

  conversion and reduce junk leads.
• Prepare weekly/monthly performance reports and insights (what worked, what didnt, next actions).
• Ensure compliance with Google Ads policies and maintain brand consistency.

Required Skills & Qualifications:

• 1+ years

  of performance marketing experience with strong focus on

  Google Ads

  .
• Proven experience running

  lead-gen campaigns

  (preferably EdTech/education) with measurable results.
• Strong understanding of

  funnel metrics

  : CTR, CPC, CPL, conversion rate, lead quality, CAC.
• Working knowledge of

  GA4 + GTM

  and conversion tracking setup.
• Strong analytical mindset and ability to scale campaigns while maintaining efficiency.
• Good communication skills and ability to collaborate on-site with multiple teams.

Location: Girgaon, Mumbai

Experience: Minimum 1+ years

Job Type: Full-time

Remuneration: 50,000 60,000 per month

Who can apply:

Only those candidates can apply who:

1. have minimum 1 years of experience

Salary:

Experience:

Deadline: